Here I come with another Interesting Interview of Bishnu Mahali – a renowned blogger, Podcaster and YouTuber.
Bishnu aspires to be a source of inspiration for upcoming bloggers who wish to make a blogging career in India. He actively comes up with useful videos for digital professionals on his YouTube channel. Let’s know more about Bishnu Mahali with this Interview.
Interview with Bishnu Mahali from BloggerSelf.com
Hey Bishnu, let’s start with that routine question – Who is Bishnu Mahali?
Well, I do a lot of things. I’m Blogging, Podcasting, creating videos on YouTube, and I also have some local businesses going on.
You see, I never get satisfied with one thing. I’m more of an explorer who likes to try out different things in life. Be it my personal life or professional life.
However, I’m more focused on creating Businesses both online and offline. Right now, I have a local service-based business (including e-commerce) and an online Digital Agency apart from blogs, YouTube, podcasts, etc.
So, the one-word answer would be an Entrepreneur who has many visions and a lot to achieve in the coming future.
Where do you live Bishnu, how is life going there for you?
I’m from West Bengal, Siliguri. Everything is superb here, and I have great opportunities around me as I live in one of the developing towns in our city. There’s always something special about your hometown, but I’ve got some more reasons to love this place.
Today, you run a blog, YouTube channel, Podcast, and an SEO agency: How did it all start? What inspired you in the first place?
There was no inspiration, to be honest. It was just curiosity. So it was around 2007-2008 when my cousin and I discovered the internet by accident on a GPRS-enabled Nokia 6020 phone.
Slowly we learned that they are called websites, and we found a Yahoo search which was fascinating to us. As an inquisitive person, I kept searching for different stuff to learn about them, and I was so curious to know how this internet works.
I had no idea that a website could be created by anyone, but my question, “how does the internet work?” led me to a popular website called W3School.
I learned that anyone can create their own website by using HTML, CSS, etc. However, I had no idea how to take that website online (having no idea about web hosting). So I just left the website, but a few days later, my cousin found a website that allowed anyone to create their website using a mobile site builder or by coding.
Well, that’s where everything started.
As I was learning more and more, I created a lot of self-coded websites. I didn’t have any idea of making money online then.
I was just doing it because I liked it, and later in 2012, I found about the Blogger (Blogspot). I found it more interesting as it was faster to create content and share with bloggers as I didn’t require to code everything.
That’s where I became a blogger and left the web developer career. Because of the blogger, I also got to know about Google Adsense in 2012.
I was still using free domains and free hosting platforms. In 2017, I bought most of my domains and used them on Blogspot/Blogger.
Later in November 2018, I bought my first web hosting. And then I never looked back.
I learned and practiced everything about SEO, Marketing, Freelancing, and a lot more. That’s why I also hold the title of Digital Marketer.
I wasn’t making much money with Adsense, but I had enough knowledge about SEO and Digital Marketing, so that’s why I was focused on Freelancing for a long time. Now that freelancing profile is a Digital Agency.
However, I will always be moving forward, and I’ll always be changing. So the only way to know everything about me is to stay in touch with me.
As I said, I’m more of an explorer of everything.
Do you outsource work or have a team or run on your own?
At first, I started alone but when it was too much work I invited my cousin and a school friend to join me. We’re the team’s pillars, but we also have some more supporting members who always come forward when in need. We currently have 7 members on the team, and I also hire some freelancers whenever in need. I’ve partnered with them as well for better pricing and availability.
Do you like to spill some of your success secrets?
There are no secrets, to be honest. It is just my years of work and experience and the compound effect. In the beginning, I used to make no money at all, but I was doing it without thinking about the money as I loved doing it.
I used to work more in the past than I work now, but I still get paid for what I did in those days. That’s why I said that it’s the compound effect. I’m getting the results of those old works that I have done.
As I said, there are no secrets; everything is already available on the internet on how to make money online. But if you are interested in learning which methods I used or using, then they are:
- Affiliate Marketing
- Local Business (E-Commerce + Services)
- Selling Online Through Amazon, Shopclues & eBay (Not doing anymore)
- Google Adsense
- Admob (Android Apps)
- Paid Posts, etc.
Of course, affiliate marketing has been working great for you! What is the 2nd best monetization method that you love?
After affiliate marketing, my favorite method of earning would be selling my own products or services. I have already sold physical products through Amazon, eBay, etc., and I know that it is very profitable.
But recently, I’ve realized that digital products can be more profitable than that. Of course, with the digital product, you have the issue of piracy or unauthorized/illegal distribution of your product. Still, it is easy to create and can be scaled without a significant effort, unlike selling any physical products.
So I would definitely create digital products such as Online Courses, eBooks, Softwares, Themes & Plugins, etc.
How is Podcast making a difference to your blogging life?
Not much at this point in time, but I definitely saw some results and got some more followers from the other side, which is always better. I mean, I got clients, subscribers, and followers from the USA, Europe, etc. countries which is great.
Do you like to share some stats of your blog and the secrets behind that?
Unfortunately, I’m not a big name when it comes to a blog owner. And I admit that it was my own terrible mistake. I worked as a blogger and SEO Expert but for others. I abandoned my old blogs, and the new ones were just sitting there. I’ve recently started working again for myself or my websites, so the stats are not so good at this point in time.
I’m hoping to grow my organic traffic shortly, but currently, I am mostly dependent on advertising and content marketing.
So there’s nothing much to share, but I get high-quality targeted traffic through ads that help me generate sales and stuff.
If you still look at the site, I’m promoting my freelancing agency more than the content. So I never saw it as my main source of income, it was created just to promote my freelancing work by helping others.
Hopefully, it will become better over time.
How do you spend a workday?
I don’t have a routine, actually. I do things randomly, but I am working on it to create a better schedule and routine. However, I’m a night owl. I stay awake the whole night doing my stuff, and I sleep early in the morning. I know it’s bad, but that’s who I am right now. I don’t sleep much.
My perfect workday would look like this (which I’m trying to achieve):
- Wake Up At 4:45 AM and Meditate
- Do Some Exercise (Preferably outside)
- Get Fresh, Have Breakfast, And Read Book
- 10:00 AM – Start Working
- 12:00 PM – Break And Lunch
- 1:00 – 3:00 PM – Learn New Things & Manage Social Media (Work + Personal)
- 3:15 PM – Start Working Again
- 5:30 – 6:00 PM – Tea Break And Time With Family
- After 6, Start Working Again Until Feeling Sleepy Or Up To 12:00 AM
And of course, I’ll have dinner in between : )
Do you procrastinate?
Not much nowadays, but in the past, I used to feel so. There’s no chance of procrastinating in my case. In fact, I can’t sleep if I haven’t done anything satisfactory every day.
I don’t think I was always like this before. It started when I was making those HTML websites on that phone. I used to code the whole night because it was tough to do on that phone.
I used to force myself to sleep when my mom used to wake up early in the morning.
And I’m the same person ever since.
I think the only reason why I don’t procrastinate is that I do what I love to do and my life itself. I never had a simple life like others. Life has taught me a lot of things. I’m very, very thankful that I wasn’t born into a rich family.
“So, my advice on how to stop procrastinating would be, “All you need is a burning desire, and you won’t be even able to sleep until you are exhausted.”
Let’s say a newbie wants to rank his blog post for a highly competitive keyword. What do you think the SEO roadmap should be?
Well, I would like to start with keyword research. I’ll be looking for other keywords related to that key that could bring the same targeted audience while avoiding the competition as much as possible.
I would go for long-tail keywords, I’ll look for the search intent, etc. There’s no point in chasing a super competitive keyword if you are a newbie. You are most likely to fail if you do so.
Now I’m not demotivating you, it’s just a practical approach. You will be beaten by big brands and businesses that have more authority for those keywords.
So if you are a newbie, start with keyword research and find other relevant keywords with lower competition.
Next, write super high-quality content with that keyword and promote it as much as possible. Make sure to write content that will have chances of getting linked by other bloggers or websites.
Next, optimize it with on-page SEO as much as possible and then make as many backlinks as possible.
That would be enough for you to rank.
If not, you need to reconsider everything. Do remember that if your site has lower domain authority, it will have fewer chances of ranking over other high DA websites.
Somehow beginners could manage to create 10x content. How do you think they should build backlinks?
When it comes to backlinks, I don’t consider myself an expert. However, I know that guest posts are the easiest and most effective ways to do it. (Which I have never done, by the way.)
I wrote some guest posts on other’s blogs, but I didn’t ask for backlinks ever. But I know that I would have more backlinks than I have now if I had asked.
I plan to gain backlinks through infographics, vector graphics, video illustrations, photos, videos, templates, etc.
So I will not recommend anything here as I haven’t practiced them yet, but I recommend you learn more about getting backlinks from someone else. My number one recommendation would be an article from Backlinko.
Many aspiring bloggers are reaching me and saying that they can’t afford to pay for reliable hosts like SiteGround or A2 since they’re students? What do I suggest to them? Do you know of any better host with less cost?
There are some cheaper options available, but I would highly recommend having patience and invest in good hosting like SiteGround. A2Hosting is a good alternative if you are looking for a cheaper alternative.
And if you are just a beginner and don’t care about speed, uptime, etc., factors, then you can also consider Namecheap, which is the cheapest one that I can recommend.
There are some more hosting companies cheaper than this, but I won’t recommend them to use as of now. I’m testing one such hosting company in India, which is very cheap, and I’ll soon reveal the result on my YouTube channel.
Blogging, Podcasting, and YouTube: What do you enjoy doing the most out of these three?
All of them are great, but personally, I prefer making videos the most, and podcasting would be my 2nd favorite type of content.
3rd would be creating graphics and animations, and the last one would be blogging. Not because I don’t like to write but because I don’t like typing for hours. For some reason, I love to write on notebooks or notes but not typing. I would rather hire people to type what I’ll write in my notebooks.
Videos & podcasts are my go-to choice as of now.
What are your top three favorite tools in blogging?
My top 3 tools in blogging would be:
- Pro Writing Aid / Grammarly
- SEMRush + Ahrefs
- Thrive, Architect
By the way, if anyone would like to buy Pro Writing Aid, you can use my coupon code: “W7JGUMH5ZA” to get a 20% discount. It’s like a combination of multiple writing tools/software in one. It can replace any of your editors, for sure.
Do you set goals regularly? How do you plan? Do you track them?
I don’t make long-term goals most of the time. I like to live in the present moment, but I break the tasks into chunks, which can lead me to where I want to reach.
I use a technique to prioritize what I should do and shouldn’t do. It has a complex name that I don’t remember at this point in time, but I simply call it “The Prioritization Technique.”
I divide all my tasks into 5 different categories depending upon the urgency and the importance. I always put some tasks on the list that would take me to where I want to go, and I make sure to complete the tasks as much as possible.
That’s all I do as of now.
Let’s not talk about work. What do you do to relax?
Most of the people that don’t know me well think that I do nothing interesting or fun, but I might have watched more movies than them for sure. I love movies.
Now don’t get me wrong here, I don’t watch silly or pointless Bollywood movies. While some good Bollywood movies, we all know that most of the Bollywood movies are trash.
So I’m more inclined towards international movies, and I recently started watching web series as well. Some web series are excellent, but they are time-consuming, so I would prefer movies over web series if possible.
Apart from that, I like traveling around with friends and playing video games. That’s something that I’ve been doing since childhood, playing video games.
But I’m very choosy in terms of these things as well. I don’t wanna waste my time, I mostly watch movies where I learn something or play games that can boost my cognitive abilities.
So I always make sure that I’m learning or experiencing something new even when I’m enjoying it.
As you bagged decent success already, would you like to share your future plans with us?
It is my dream since I was in my 9th standard that I would do businesses that would employ many people and help in the country’s economy. So I am still working in that direction and will be working for it in the future.
However, personally speaking, I just want to enjoy my life doing whatever I can. Right now, I’m focusing on growing my YouTube channel and Digital Agency.
And we also have a lot of plans for our local business which is one of the businesses that would employ many people. So I’m looking forward to that, and I’ll also hire more people for my Digital Agency soon.
I want to be one of the top entrepreneurs in India. I don’t care about the world but India only. I just love India for so many reasons, and I want to contribute to it as much as possible.
Any message or tips for aspiring bloggers who are excited to start a career in blogging?
The most important tip that all aspiring bloggers need to know is that you need patience. This is the only thing that people lack when it comes to blogging. The rest can be learned easily through the internet and by following people like Mudassir or me.
The second thing that I would say is that you should have a business-oriented mind or goals. Otherwise, you might fail. If you have a business mind, that’s awesome. If not, please hire someone or partner with someone who is business-oriented.
The third thing that you should learn is marketing and sales. If you don’t want to learn it, then you can hire or partner with someone, but it is also a necessary skill that you shouldn’t ignore.
- If you’re one of them who didn’t start a blog yet, check out the step-by-step tutorial on launching a blog in India.
- Don’t miss out on exploring the Interview section on my blog.
- Latest Interview of another pro blogger, Navin Rao, at BloggingBeats.