The freelancing industry, especially blogging, has contributed significantly to the country’s economy. As such, blogs need all the help they can get. Investing in your blogs can only lead to building financial independence over time.

You must make ongoing monetary investments to build a profitable blog. It’s a way to grow an asset that could earn more than just capital.

This article will discuss blogging investments that will pay themselves back.

1. Custom Domain and Self-Hosting

Purchasing a custom domain (www.bloggingexplained.com) was one of my best investments in building this blog and my brand online.

Here are the top benefits of owning a custom domain name:

  • It connects with your target audience and sets expectations regarding what your blog has to offer.
  • Develops an incredibly professional identity.
  • Strengthen your SEO rankings and help you generate more traffic.
  • Helps you compete even with the big players.

Let’s talk about web hosting.

When you use free hosted blogging platforms (such as .blogspot.com), you will be held to blog customization, functionality, and monetization limitations. Basically, it means that you own nothing. So investing your effort and money on a platform you don’t own is mindless.

So I suggest people go self-hosted to completely control their blog. Without a second word, HostPapa is the name I’d suggest to start a self-hosted blog.

Price: Usually, a custom domain would cost you $10-20 per year, depending on your chosen TLD extension. When you signup for HostPapa ($2.95/month), you can register your domain name for free. Isn’t it cool?

Beyond all, HostPapa is cheap, reliable, and beginner-friendly hosting with which the blog setup process gets automated and easy, with no technical process involved.

2. Blog Design

A presentable blog appeal is essential to build authority and grow readership in the long haul. Foremost, the theme plays a significant role in that. It should be well-designed, clean, easy to navigate, and SEO-friendly.

When I started out, my blog would look crap – full of colors and unnecessary elements. Not a pretty sight. I was using a free theme, and their customization was poor. One day, I decided to go with Astra, one of the best WordPress themes recommended for bloggers. Now you can see the clean look of my blog. However, it doesn’t mean you should buy too.

It is just fine to design your blog with free versions while launching. You can upgrade to their premium version as you scale. If you find it hard to figure out the design part, you might want to hire a designer.

Price: Most popular and premium WordPress themes cost you $50-150, depending on their design features and benefits.

3. Blogging Tools

The right blogging tools help you blog better and stand out in the competition. Most of these come with free and paid versions, so it is your choice to pick the right ones that add value to your blog.

Here are some I already use, and you should too:

  • Social Champ – Social media management tool
  • Mailerlite – Email marketing
  • Grammarly – Writing assistant
  • SEMrush – SEO tool
  • Freepik – Stock images
  • Canva – allows you to quickly design graphics for your blog
  • Tailwind – Automation tool for Pinterest and Instagram social media
  • Hypefury – Twitter engagement
  • Quuu Promote, Triberr, Viral Content Bee, Zest.is – Content promotion.
  • Rank Math– On-page SEO optimization

4. Outsourcing

Your blog’s overall quality can go up if you hire quality freelancers. You will start to see better results, more traffic, signups, and better SEO rankings – simply because more work is getting done.

Consider outsourcing content writing. You can simply hire help from reputed agencies like Igloo – view website or freelancers using websites like Freelancer.com, Upwork, Fiverr, etc.

There’s so much competition for content marketing; making an organic presence with great content alone is hard. You also need quality backlinks as upvotes to your content, so consider outsourcing the link-building job.

To scale your efforts and transform your blog into a business, you must think like an entrepreneur and start outsourcing.

5. Learning Resources

As you expand your blogging efforts, it is important to invest in learning advanced growth techniques, which can be found in resources such as online courses and eBooks.

There are hundreds of jam-packed resources full of actionable content to help you succeed as a blogger.

The best, most trusted online learning platform is Udemy. In fact, I recently purchased an Instagram course from Lisa Sicard of Inspiretothrive on Udemy.

See, it is that easy. So when you’re ready to learn a lucrative skill that you’ve been thinking of, Just input the name and get the topmost recommendations in no time – Bingo!

6. Paid Ads

For a beginner, investing in advertising can be a highly effective way to achieve blogging goals.

“Depending on one’s budget, spending some money on ads to get your blog some early recognition can be wise. Use the money wisely and target the right spaces (social media ads are great), says Anthony Gaenzle.”

Some of the most effective ad network platforms are:

  • Social media ads (Twitter, LinkedIn, Facebook, Instagram, etc.)
  • Display ads
  • Google ads
  • Ezoic
  • AdThrive
  • Mediavine
  • Paid content discovery with platforms like Outbrain, Taboola, Zest.is, etc

Prepare paid traffic strategy that suits your goals – Do you just want to achieve traffic, or do you want to make affiliate money by drawing traffic to landing pages?

7. Influencer Marketing

You partner with (pay) famous bloggers and marketers of your niche who usually have a big, engaged audience to promote you.

As Pedro Okoro mentioned in a comment, collaborate with the right peers and influencers as much as possible to reach a massive audience, build trust for yourself, and get more conversions.

As a newbie, you don’t necessarily need to pay big money for an influencer with millions of followers. Start small, targeting smaller audience groups by partnering with entry or next-level influencers. You can expand the strategy anytime as you achieve decent R.O.I (Return on Investment).

Final Thoughts

Free has its limitation, and you don’t get everything for free. So be willing to invest in the abovementioned things and take your blog to the next level.

So who are you in the blogging industry? Aspirant? Beginner? Mid-level blogger? Have you made the jump for blogging investments yet?

Drop me a comment if you enjoyed reading this post.

Affiliate Disclosure: This blog contain affiliate links and I earn a commission if you buy through my referral links. Read the full disclosure.

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9 Comments

  1. Abhishek padhi says:

    Well explained Mudassir.
    It is a great piece of content for Bloggers. I personally feel hiring other Bloggers in the niche for content writing is way better than hiring from freelance platforms.
    What do you say ?

    1. Agreed, abhishek! Having writers in your network is definitely an advantage, it makes the requirements-understanding and communication part easier.
      Thanks for reading.

  2. Pedro Okoro says:

    Hi Mudassir,

    Great post!

    You’ve basically covered every possible investment a blogger can make to take their blog to the next level.

    Two things you could probably have mentioned. One is collaborating with other bloggers in your niche (influencers and your peers) because nobody is an island and we need each other to thrive and flourish.

    The other will be finding a way to get paid traffic to your blog. This could be during the initial stages when you’re still trying to grow organic traffic. It could also be used alongside organic traffic. This however must come with a note of caution because it’s very easy to get carried away with spending money on ads without getting good results.

    Coming back to your fantastic blog post, my pick of the bunch is learning resources (#5). I am one for investing in continuous and continuing personal development in every area of life. The only constant in life is change, so without continuous learning as bloggers, we would discover that we’ve been left behind!

    Thanks for sharing and do keep up the amazing work you’re doing at Blogging Explained.

    Best,

    Pedro Okoro

    1. Hi Pedro, blogging world is turning more competitive everyday with the rise in number of blogs. The only way to win is to keep up with the trends and by honing our skills.
      Also, Influencer marketing can be a incredible strategy to take the word out and generate some blog traffic at the start or any point in time. This is an incredible point you have added to the discussion.
      Thanks for taking time to read and add value to the post.

  3. Lisa Sicard says:

    Hi Muddasir, have you tried Quuu promote? I’ve been hearing more about it and am curious now 🙂 It’s good to have tools to help promote your content because it can take up so much time. I love Triberr, Content Viral Bee and Zest.
    Thanks for the tips!

    1. Mudassir Ahmed says:

      Hi Lisa, I recently came through Quuu promote via my friend Pedro. I will be using it very soon as it’s reviews are real good. Thanks for stopping by today!

  4. Ryan Biddulph says:

    The domain and hosting note is a real biggie Mudassir. When you buy your domain and hosting you not only set the rules but also access seemingly unlimited monetizing and branding potential. Sounds like a wise investment for me. Plus, the investment is tiny compared to financial investments for an offline, brick and mortar business.

    Ryan

    1. Mudassir Ahmed says:

      With you, Ryan.
      The effective method of reaching the potential target group and building a brand image is via a well-appealing website, which can happen by owning a domain and web hosting. None can complain about pricing – It’s really cheap when compared to the benefits we get.
      Thanks for dropping by, friend.

      1. Ryan Biddulph says:

        Agreed brother. Really, it is incredibly cheap when you think about all the returns we get from a small investment. What a fabulous time we live in for starting a business.

        RB