20 Blog Writing Tips for Beginners

Have you started a blog and looking for top-notch blog writing tips?

I reached out to some famous writers and bloggers to share their best blog writing advice that can help elevate your blog to authority. Let’s start.

1. Set Goals

Diana Sparacio – Wheels Up Collective

Set a goal for each blog post before you begin to write. Determine what you want the desired outcome of your blog post.

For example, do you want the reader to learn new information? Is your goal to have the reader download an eBook?

Defining a goal can provide a clear direction and guide your readers to the desired outcome. Not only will this make your blog easy to follow, but it will also clarify your call to action.

2. Write Captivating Headlines

SharlaAnn Matyjanka – SharlaAnn Matyjanka

A quality blog post always starts with an engaging headline. If your headline doesn’t entice your readers, nothing will.

Make sure your headline is clear and precise. Does it touch on your readers’ pain points? Are you helping them solve a problem? Headlines written as questions will pique curiosity and also entice readers.

3. Craft an Irresistible Intro

Henneke Duistermaat – Enchanting Marketing

One of the vital blogging skills (that’s often neglected) is writing a good opening. A good introduction compels readers to read your post because it explains how it will help readers.

So, before writing an opening, define how your post will help improve your readers’ lives. Which problem will you help solve? Which aim will you help achieve?

Next, make sure your opening encourages blog visitors to start and keep reading:  

• Arouse curiosity with your first sentence, so people want to read the next sentence; short sentences and questions work well.
• Empathize with your reader. When readers feel you understand their problems, they’re more likely to listen to your advice.
• Promise readers how your post will help solve their problem or achieve their aim so they feel encouraged to read on.
• Provide a smooth transition to the main body of the post. Try “Shall I explain?” or a statement like: “Let me show you how …”

Remember, a good opening makes readers curious by setting clear expectations of how your post will help improve their lives.

When you write better openings, more people will read, enjoy, and share your posts. 

• Must read, How To Captivate Readers: 3 Ways To Craft Irresistible Opening Lines

4. Make Content Skimmable

Lisa Sicard – InspiretoThrive

People like to read blog posts with short paragraphs for skimming and images to see along the way. However, some blogs look dull, with no images to skim through or quotes to read. Make it easier for anyone to read, especially on a mobile device.

Also, embedding videos from YouTube, Rumble, or Vimeo can make your blog post more engaging and help you gain more traction.

5. Cut Loose the Filler

Mladen Maksic – Play Media

One thing that I’ve seen writers do is using too much filler text. This is especially true for non-native writers who try to stuff their content with long, complex words to make their blogs more appealing. They often end up with irrelevant content that doesn’t add value, loses their readers’ attention, and dulls the overall article.

Don’t do that. Use your own words to tell the story from your specific point of view. The blog should be a conversation between two people, not a thesaurus.

Leave it for another day if you don’t feel like writing.

6. Have White Space

Niamh Jordan – Which Watch Next

Space out your content. Don’t be afraid of plenty of whitespaces between your paragraphs and pictures. Whitespace makes content so much easier to read online.

7. Conversate With the Reader

Tommy – Vekhayn

“Write your blog post like you’re having a conversation with someone. Your blog is NOT a college essay! Don’t be a robot!

Put some light-hearted jokes in, and make your article sound like someone genuinely has a conversation with the reader. People are tired of reading emotionless content- bringing that connection to your writing will build a strong relationship with your audience and your blog.

8. Keep an Eye on Your Competition

Amanda – Twenty Tiny Toes

Look at the top content from other bloggers in your niche.  What do you like about their posts?  What can you add to the topic?  How can you write a similar article but make it even better with your unique spin?  What keywords are they targeting in their most popular posts? 

This doesn’t mean that you should copy someone else’s article.  You definitely don’t want to plagiarize content, nor do you want to do the same thing that’s already been done. Instead, by checking out other popular posts by your peers, you will hopefully generate some creative ideas!

9. Look for New Ways To View Old Subjects

Braden Norwood – VTR Learning

You don’t have to reinvent the wheel.

The key to making your blog exciting is finding an aspect or new way of thinking about something already tirelessly discussed elsewhere. Of course, this isn’t easy, but it wouldn’t be worth doing if creative and effective writing were easy. In the end, even if you don’t discover an entirely new way to talk about an important subject, thinking it through will help you better understand it, and that alone will aid you in writing creative and appealing content.

10. Break Down That Wall of Text

Chris Zacher – Intergrowth

Don’t publish a 1000-word paragraph. No one will read it.

Instead, include a paragraph break every two or three sentences, boosting the readability. Your content will be much easier and gentle on the eyes; readers are more likely to stay.

Include some images, too. There are lots of royalty-free images on pexels.com and unsplash.com. Add one every 600 words to make your blogs more visually appealing.

I also like to use bulleted lists in my blogs. Readers enjoy not having to read complete sentences, so if you can give them a break from doing so for a few seconds, do it.

11. Cover the Topic In-depth With Visuals

Gerald Lombardo – The Word Counter

Now more than ever, business owners need to understand how to turn their businesses into sources of information more than just product hubs. 

We frequently use original research and data in our content. The data is fact-based and usually displayed in graphical charts that tell a story. This makes it easy to convey the findings and is differentiated from standard text. Uniqueness is the key, and it must add distinct value. 

Always try to garner the most attention. For example, our recent comprehensive article unpacks the typography design trends for 2021. We were able to earn 90+ referring domains pointing to this article. Throughout the article, we use many visual guides to complement our in-depth coverage of each design trend. This is a topic that many people are searching for, and many websites want to link to it as a resource.

12. Don’t Sleep on SEO

Lily Ugbaja – Findingbalance.mom

“One piece of advice I wish I had been given when starting my blog was “Focus On SEO.” Let’s face it, it isn’t much fun putting up content that never gets read or having a blog that never gets traffic. One mistake most newbie bloggers make is thinking quality content automatically generates traffic. That is so far from the truth. 

You could keep putting up worthy content in quality & quantity that never appears in search engine results if you don’t understand SEO & maximize it. 

So now, whenever I advise a new blogger, I tell them to prioritize SEO – except if your blog is just for personal journaling and you don’t care for audience or profits!

I identify search intent using the SERP and the Google Trends research tool. After identifying top keywords from search queries, I then use these keywords to create relevant content for potential visitors, thus giving answers to their questions and intent.”

13. Incorporate Storytelling

Andrea Crook – Digitalize Trends

Drawing from my experience, the most important tip I would like to give is Storytelling. That doesn’t mean you start with “Once upon a time…” Storytelling is about telling your thoughts, experiences, processes, and results. They will love to believe you when you tell them that it has been done and tested. Stories pull individuals in and help disperse issues. Because through Storytelling, you’re ready to foster a scene where individuals can relate to what you’re saying and envision themselves doing it.  

14. Set an Environment Conducive To Writing

Oliver Andrews – OA Design Services

Create a space free of distractions and choose a specific time to write. Choose an hour or two that you can dedicate to the task. Repetition will reinforce your habits and help you build momentum in your writing. Before you know it, those ten minutes you struggled to write will turn into more than an hour of solid writing.

15. Set Blog Post Templates

Nikola Roza – NikolaRoza.com

Although quality content is not unique and has never been seen, it can be templated stuff that serves the user and fulfills the query when delivered to Google. Primarily works great when your blog focuses a lot on publishing product reviews.

How about an example?

Go to my blog and compare my HostGator Black Friday deals page and my OptinMonster Black Friday page.

You will see that the content is both different and the same.

It’s different because, obviously, they are various tools and services. They’re the same because they follow an identical, templated article outline:

• Intro
• What is X service
• What is X service Black Friday deals this year
• Table
• Product X features
• Product X pros and cons
• Product X Black Friday FAQ
• Conclusion

And that’s it.

While Google can quickly learn that my two articles have a nearly identical structure, it doesn’t consider plagiarism as I’m still helping users with unique content.

Finally, quality content that helps the user and is super thorough and custom-coded is called “upgraded quality content,” it also goes easy on the eyes. The best example I can think of is this inbox productivity guide by InMoat. It’s an excellent page.

16. Take a Walk in Your Reader’s Shoes

Chris Muktar – WikiJob

As for me, the best writing tip for bloggers is to read what you wrote and imagine yourself as a reader, not an author. This way, you would know and identify what you need to edit out and be sure to produce great blogs for your readers.

17. Schedule Your Blog Posts

Mandie Brice – MandieBrice

It can be wise to queue a few blogs in advance so that you are never strapped for figuring out what you need to write for the next blog. And on that note, write them down if you are ever struck by inspiration and ideas! 

I can’t tell you how many times I’ve been really excited about a blog post idea, told myself I’d write it later, and then ended up forgetting most of the bullet points and not writing the post! A running google doc (or otherwise) as a blog bank of ideas can help in a pinch, too! 

18. Take Breaks

Rowena Murakami – Tiny Kitchen Divas

Taking breaks is part of the process of writing effectively. Go grab a cup of coffee or bring a quick snack. This helps your mind breathe from constant work and lets you compose your thoughts. This lets you clear your mind and come back with a new perspective.

19. Content Angle

Ali Asgar of Infoverses

It’s not what you write but how you present it.

Creating sparkling content that makes visitors keep reading and building a connection is essential.

While you may have the same content outline as other published blog posts, you must thrive on presenting the information uniquely.

Usually, before I start writing on a topic, I research the keyword’s search intent and find different content angles, including adding personal experiences to deliver fresh insights.

Your content is more engaging when originality takes the lead.

20. Edit

Mudassir Ahmed – Blogging Explained

The editing part is crucial in publishing a great blog post and must not be overlooked.

Even though your final draft might look satisfactory, it can appear lousy to the audience. If you read it after a few hours, days, or months, you will pick more of the fluff to get rid of.

Also, you can have someone else proofread your copy, as they will give you honest feedback that helps you tweak and make it more accessible to an average reader.

Proofreading in stages can make the overall process easy and your copy accurate – once for spelling mistakes, structure, grammar, etc.

As for me, I focus a lot on my older content, make it better, and put it all back to life. It turns out that Google started loving my content after I edit it.

Final thoughts

Writing quality content is one of the best investments you can make to gradually grow your blog. So invest wisely to kick off your blog’s content marketing strategy.

What blog writing tips would you add to the list? Share in the comments section.