I will be real straightforward here: if you want to start and grow a successful blog, you just don’t need content, you need GREAT content – that moves people and perform well on Google, driving organic traffic and sales.
With that in mind, the thought of rolling out blog writing can be intimidating, especially if you’re a newbie. So to ease your job, I reached out to some of the popular writers and bloggers to share their best blog writing advice that can help elevate your blog to authority.
- 19 Blog Writing Tips For Beginners (Expert Roundup)
- 1. Set goals
- 2. Write captivating headlines
- 3. Craft irresistible intro
- 4. Make your blogpost skimmable
- 5. Cut loose the filler
- 6. Have white space
- 7. Conversate with reader
- 8. Keep an eye on your competition
- 9. Look for new ways to view old subjects
- 10. Break Down that Wall of Text
- 11. Cover the topic in-depth with visuals
- 12. Don’t sleep on SEO
- 13. Incorporate Storytelling
- 14. Set an environment conducive to writing
- 15. Set blog post templates
- 16. Take a walk in your reader’s shoes
- 17. Schedule your blogposts
- 18. Take breaks
- 19. Do Proofread
19 Blog Writing Tips For Beginners (Expert Roundup)
1. Set goals
Diana Sparacio – Wheels Up Collective
Set a goal for each blog post before you begin to write. Determine what you want the desired outcome of your blog post.
For example, do you want the reader to learn new information? Is your goal to have the reader download an eBook?
By defining a goal, you can provide a clear direction and guide your readers to the desired outcome. Not only will this make your blog easy to follow, but it will also clarify your call to action.
2. Write captivating headlines
SharlaAnn Matyjanka – SharlaAnn Matyjanka
A quality blog post always starts with an engaging headline. If your headline doesn’t entice your readers, nothing will.
Make sure your headline is clear and precise. Does it touch on your readers’ pain points? Are you helping them solve a problem? Headlines written as questions will pique curiosity and also entice readers.
3. Craft irresistible intro
Henneke Duistermaat – Enchanting Marketing
One of the key blogging skills (that’s often neglected) is writing a good opening. A good opening compels readers to read your post because it explains how your post will help readers.
So, before writing an opening, first define how your post will help improve your readers’ lives. Which problem will you help solve? Which aim will you help achieve?
Next, make sure your opening encourages blog visitors to start and keep reading:
- Arouse curiosity with your first sentence so people want to read the next sentence; short sentences and questions work well.
- Empathize with your reader. When readers feel you understand their problems, they’re more likely to listen to your advice.
- Promise readers how your post will help solve their problem or achieve their aim so they feel encouraged to read on.
- Provide a smooth transition to the main body of the post. Try a question: “Shall I explain?” or a statement like: “Let me show you how …”
Remember, a good opening makes readers curious to read on by setting clear expectations of how your post will help improve their lives.
When you write better openings, more people will read, enjoy, and share your posts.
4. Make your blogpost skimmable
Lisa Sicard – InspiretoThrive
People like to read blog posts with short paragraphs for skimming and images to see along the way. However, some blogs look boring when there are no images to skim through or quotes to read. Make it easier for anyone to read, especially on a mobile device.
Also, embedding videos from YouTube, Rumble, or Vimeo can make your blog post more engaging and help gain more traction.
5. Cut loose the filler
Mladen Maksic – Play Media
One thing that I’ve seen writers do is they use too much filler text. This is especially true for non-native writers who tend to try and stuff their content with long, complex words to make their blog more appealing. More often than not, they end up with too much irrelevant content that doesn’t add any value, loses their readers’ attention, and makes the overall article dull.
Using filler content (too many adjectives, adverbs, digressions, passive sentences, etc.) waters down the blog's quality. It makes it evident that the writer is trying too hard to come off as a native.
Don’t do that. Use your own words to tell the story from your specific point of view. The blog should read as a conversation between two people, not a thesaurus.
Leave it for another day if you don’t feel like writing.
6. Have white space
Niamh Jordan – Which Watch Next
Space out your content. Don’t be afraid of plenty of whitespace between your paragraphs and pictures. Whitespace makes content so much easier to read online.
7. Conversate with reader
Tommy – Vekhayn
“Write your blog post like you’re having a conversation with someone. Your blog is NOT a college essay! Don’t be a robot!
Put some light-hearted jokes in, and make your article sound like someone genuinely has a conversation with the reader. People these days are tired of reading emotionless content- bringing that connection to your writing will build a strong relationship with your audience and your blog.
8. Keep an eye on your competition
Amanda – Twenty Tiny Toes
Look at the top posts from some other bloggers in your niche. What do you like about their posts? What can you add to the topic? How can you write a similar article but make it even better with your own unique spin? What keywords are they targeting in their most popular posts?
This doesn’t mean that you should copy someone else’s article. You definitely don’t want to plagiarize content, nor do you want to do the same thing that’s already been done. Instead, by checking out other popular posts by your peers, you will hopefully generate some creative ideas of your own!
9. Look for new ways to view old subjects
Braden Norwood – VTR Learning
You don’t have to reinvent the wheel.
The key to making your blog exciting is finding an aspect or new way of thinking about something that’s already been tirelessly discussed elsewhere. Of course, this isn’t easy, but if creative and effective writing were easy, it wouldn’t be worth doing. In the end, even if you don’t discover an entirely new way to talk about an important subject, the act of thinking through it will help you better understand it, and that alone will aid you in writing creative and appealing content.
10. Break Down that Wall of Text
Chris Zacher – Intergrowth
Don’t publish a 1000-word paragraph. No one will read it.
Instead, include a paragraph break every two or three sentences and boost the readability. Your content will be much easier and gentle on the eyes; readers are more likely to stay.
I also like to use bulleted lists in my blogs. Readers enjoy not having to read complete sentences, so if you can give them a break from doing so for a few seconds, do it.
11. Cover the topic in-depth with visuals
Gerald Lombardo – The Word Counter
Now more than ever, business owners need to understand how to turn their businesses into sources of information more than just product-hubs.
We frequently use original research and data in our content. The data is fact-based and usually displayed in visual charts that tell a story. This makes it easy to convey the findings, and it is differentiated from standard text. Uniqueness is the key, and it must add distinct value.
Always try to garner the most attention. For example, a recent comprehensive article of ours unpacks the typography design trends for 2021. We were able to earn 90+ referring domains pointing to this article. Throughout the article, we use many visual guides to complement our in-depth coverage of each design trend. This is a topic that many people are searching for, and many websites want to link to it as a resource.
12. Don’t sleep on SEO
Lily Ugbaja – Findingbalance.mom
“One piece of advice I wish I had been given when starting my blog was “Focus On SEO.” Let’s face it, it isn’t much fun putting up content that never gets read or having a blog that never gets traffic. One mistake most newbie bloggers make is thinking quality content automatically generates traffic. That is so far from the truth.
You could keep putting up worthy content in quality & quantity that never appear in search engine results if you don’t understand SEO & maximize it.
So now, whenever I advise a new blogger, I tell them to prioritize SEO – except if your blog is just for personal journaling and you don’t care for audience nor profits!
I identify search intent by making use of the SERP and the Google Trends research tool. After identifying top keywords from search queries, I then use these keywords to create relevant content for potential visitors, thus giving answers to their questions and intent.”
13. Incorporate Storytelling
Andrea Crook – Digitalize Trends
Drawing from my experience, the most important tip I would like to give is Storytelling. That doesn’t mean you start with “Once upon a time…” Storytelling is about telling your thoughts, experience, processes, and results. When you tell them that it has been done and tested, they would love to believe you. Stories pull individuals in and help disperse issues. Because through Storytelling, you’re ready to foster a scene where individuals can relate to what you’re saying and envision themselves doing it.
14. Set an environment conducive to writing
Oliver Andrews – OA Design Services
Create a space free of distractions and choose a specific time to write. Choose an hour or two that you can dedicate to the task. Repetition will reinforce your habits and help you build momentum in your writing. Before you know it, those ten minutes you struggled to write will turn into more than an hour of solid writing.
15. Set blog post templates
Nikola Roza – NikolaRoza.com
Although quality content is not unique and has never been seen, it can be templated stuff that serves the user and fulfills the query when delivered to Google. Especially, works great when your blog focus a lot on publishing product reviews.
How about an example?
You will see that the content is both different and the same.
It’s different because, obviously, they are various tools and services. They’re the same because they follow an identical, templated article outline:
- What is X service
- What is X service Black Friday deal this year
- Product X features
- Product X pros and cons
- Product X Black Friday FAQ
And that’s it.
While Google can quickly learn that my two articles have a nearly identical structure, it doesn’t consider plagiarism as I’m still helping users with unique content.
Finally, quality content that helps the user and is super thorough and custom-coded is called “upgraded quality content,” it also goes easy on the eyes. The best example I can think of is this inbox productivity guide by InMoat. It’s an excellent page.
16. Take a walk in your reader’s shoes
Chris Muktar – WikiJob
As for me, the best writing tip for bloggers is to read what you wrote and imagine yourself as a reader and not as an author. This way, you would know and identify what you need to edit out and be sure to produce great blogs for your readers.
17. Schedule your blogposts
Mandie Brice – MandieBrice
It can be wise to queue a few blogs in advance at all times so that you are never strapped for trying to figure out what you need to write for the next blog. And on that note, if you are ever struck by inspiration and ideas, write them down! I can’t tell you how many times I’ve been really excited about a blog post idea, told myself I’d write it later, and then ended up forgetting most of the bullet points or something and not written the post at all! A running google doc (or otherwise) as a blog bank of ideas can help in a pinch, too!
18. Take breaks
Rowena Murakami – Tiny Kitchen Divas
Taking breaks is part of the process of writing effectively. Go grab a cup of coffee or bring a quick snack. This helps your mind breathe from constant work and lets you compose your thoughts. This also allows you to clear your mind and come back with a new perspective.
19. Do Proofread
Mudassir Ahmed – Blogging Explained
It is a crucial step in publishing a great blog post and must not be overlooked.
Even though your final draft might look satisfactory to you, but it can be lousy. If you read it after a few hours, days, or months, you will pick more of the fluff to get rid of.
Also, you can have someone else proofread your copy as they will give you honest feedback that helps you tweak and make it more accessible to an average reader.
Proofreading in stages can make the overall process easy and your copy accurate – once for spelling mistakes, for structure, for grammar, and so on.
As for me, I focus a lot on my older content, make it better, and put it all back to life. It turns out that Google started loving my content after I proofread.
Publishing a quality blog post of 1000 words is what you need over a 2000 word decent one. That’s my final tip.
What blog writing tips you would add to the list? Share in the comments section.