As brands realize the importance of blogging, the market has become saturated with little to zero value content at once.
Serious bloggers need to lay a strong blog foundation and avoid following common blogging mistakes to cut through the noise and succeed.
1. Not Knowing Your Audience
You must understand your audience extensively so you can create content that speaks to them on a personal level and that they will be more likely to relate to.
Different audiences may have different levels of knowledge or familiarity with certain subjects. Knowing your audience can help you use language and examples that are appropriate for their level of understanding.
It’s always best to gather as much information as possible about your audience to create content that appeals to them.
2. Not Publishing consistently
A big part of blogging success depends on your content quality and consistency.
You send out posts regularly for a while and later don’t show up for months – this is bad and will turn off the audience to trust you.
I’m not suggesting you publish a 2000-word post every day or week. Create a schedule to which you can stick – be it once a week, month, or quarterly.
On the bottom line, adhering to your content calendar sends a positive signal to your audience that you’re sincerely committed to offering them value. It also indicates to Google that your website has a healthy pulse and deserves to be rewarded with traffic and SEO benefits.
3. Content is not user-centric
Most blogs often emphasize self-promotion and overlook that content must appeal to the audience.
You must keep your reader’s needs first – create content that educates and addresses your audience’s problems. Outline yourself to create each piece with the audience’s search intent in mind.
Write like you talk to them in person, add FAQs, include relevant Call-to-action’s, weave experiences/case studies, use quotes and images to improve their zeal, increase average on-page time, and take action.
4. Ignoring SEO practices
The key to SEO is ensuring that your site has a good user experience and can be found by the right people at the right time — which means building a solid content strategy with an eye on long-term goals for growth and engagement.
While your primary focus should be helping readers with content, you must also optimize content for SEO so you don’t miss relevant traffic. Below are a few SEO best practices to follow:
- Creating SEO-friendly titles, headlines, and URLs.
- Writing compelling meta description.
- Doing Image SEO.
- Linking to your relevant content.
- Adding keywords throughout your content, including title, meta, URL, and Images.
- Building relevant backlinks to your content.
5. Not loving your old content
Time never stops, and so as the information on the Internet. The data that is accurate today may get inaccurate tomorrow, next month, or at some point.
When prospects and customers find your blog with outdated information or broken links, they may lose trust in your brand and never associate with you.
Regularly, you must revisit and update your old blog posts with new and relevant information. It helps your content rank better on search engines since they love the freshness of the content.
6. Not tracking progress
When just starting out, you may have 2-3 posts, and measuring the blog performance may not seem important, but remember, it is crucial down the road.
You need to know what’s working and what’s not, whether or not resources drive the results, so you can improve and make better decisions.
Traffic and engagement are two key parameters a beginner could focus on. Leverage Google Analytics to identify the performance of each blog post and do the fixes accordingly. It is crucial to find underperforming content and fix it to elevate your blogging strategy and drive results.
7. Giving up early
Over the past six years, I’ve seen many bloggers start and quit. I have seen their enthusiasm for collecting expert quotes for roundup posts, commenting on blogs, engaging on Twitter, and learning growth tactics.
They’re nowhere near blogging now.
Many newbies start blogging with so much energy and positivity, and it all goes down after a while when they don’t drive money out of blogs.
When starting, don’t let money be your driver or motivation. Money follows when you follow your passion consistently.
You’re not going to be an overnight success star in blogging, unlike TikTok or Instagram. Blogging takes time to build decent content and readership and to monetize.
Conclusion – Blogging Mistakes for beginners to avoid
We all make mistakes, even the pros. That’s ok.
But only a few learn from their mistakes and grow. Be one of such – Prepare to fail, learn, experiment, be consistent and succeed.