Do You Chase Blogging Fads Or Stick to the Timeless Fundamentals?

My wife and I watch Seinfeld every night during dinner.

Comedian Jerry Seinfeld and fellow comedian Larry David co-created this masterpiece over 30 years ago. 30 years later, the episodes are still laugh out loud funny, just as hilarious as when I first watched the episodes in the early ’90’s.


Seinfeld and Larry David did not chase fads, using topical comedy that gets lost on viewers as the news headlines change. Perhaps jokes covering news headlines seem funny for a short period of time but as the news cycle changes, the jokes lose their humor, too. Would you laugh about a Bill Clinton presidency joke if you were a US or even world citizen in 2020? Perhaps a joke about his presidency seemed funny in the 90’s but 30 years later, a chorus of crickets greets any comedian who covers such a dated, fad-like, topical item.

Note; Jerry Seinfeld is the wealthiest comedian ever, worth about $1 billion USD. Larry David was worth nearly $500 million USD at his peak. Why? The TV show Seinfeld went into syndication, being show through various channels in the USA and around the world for the past 20 plus years after going off of the air in the late ’90’s. Plus these days, Seinfeld is streaming on Hulu. Based on his syndication deals, he could be getting paid every single time one of his shows gets played through various channels over 20 years plus.

Can you see why he is worth $1,000,000,000 and his fellow co-creator is worth $500,000,000?

Both comedic geniuses stuck to the timeless fundamentals. Most comedic sketches from the show cover topics people can laugh about in 1990, 2020 or 2050 because in essence, Seinfeld is a show about the human condition. I watched a hilarious episode last night detailing how the show’s lead buffoon tried to prove he was not crazy, despite the appearance that he was crazy, according to people around him.

Although the TV show has a US and specifically New York City influence – being based in NYC – most people can find certain elements of Seinfeld as being funny because he employs a more universal, timeless approach to comedy. Hence Seinfeld’s massive wealth and creation of the most popular comedic show of all time.

Do you chase blogging fads that go in and out like the tide? Similar to topical comedy, those blogging fads you chase become irrelevant as the blogging news cycle changes. Do you notice how most posts and guest posts I publish these days – and for years prior – seem to focus on mindset and blogging? As long as human minds and blogging exist, my posts and guest posts are based on timeless fundamentals, being evergreen in nature. I learned from billionaires like Seinfeld that if you create something relevant, helpful and beneficial for 5, 10, 20 then 30 years or longer, you can help a large group of people for a long time. As a neat added benefit, helping a large group of people for a long time allows you to gain significant wealth, too.

Feel free to publish specific practical blogging tips themed posts from time to time. But know that these posts will become completely irrelevant and flat out worthless as each specific practical tip goes the way of the dinosaur. Think of how much Twitter, Facebook and Google has changed since I began blogging in 2008. A 2008 Twitter guide looks completely different than a 2020 Twitter guide based on specific, detailed, practical strategies.

But picture how similar – or identical – a basic, fundamental, blogging guide appears to be, from both 2008 and 2020. In 2008, 2020, or 2050, bloggers will need to create problem-solving content and connect by serving bloggers in their niche, in order to become successful.

Imagine how many people you will help if your content remains relevant, accurate and helpful for 10, 20 or 30 years? Imagine how much wealth you will gain in the process?


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