E-Commerce SEO Guide: 10 SEO Best Practices for Entrepreneurs for 2022

Entrepreneurs typically juggle multiple things at once and handle their business single-handedly. An entrepreneur does everything from dealing with clients and partners to handling suppliers’ and customers’ complaints. The above is especially true if you are running an eCommerce business. You could be staking in hundreds of thousands in revenue and yet handle everything through a small office space in the back of a co-working zone.

If you are an entrepreneur, you would realize the effect of search engine rankings and optimization on your business. SEO is crucial for weighing in the right customers and making a name for your company. 

For tech-savvy entrepreneurs managing their company’s SEO themselves, keep reading to find comprehensive e-commerce SEO practices that they can apply themselves. This guide would be helpful for even those entrepreneurs who are looking to hire an SEO or digital agency but would like to play a more significant role in supervising the SEO efforts.

Why SEO is Important for Your Business?

Before going over the best practices for managing your SEO, as an entrepreneur, you need to realize just how crucial SEO is for the success of your e-commerce business. Given below are a few reasons that detail the importance of SEO for your business, irrespective of the size or industry of your operations:

1. Generate relevant organic traffic

Organic searches are the source of a potential and relevant audience that finds their way to your website, and website traffic is an essential part of your product or service’s buyer funnel. While there exist many search engines apart from Google, such as Bing and Yahoo, Google owns the highest market share, and hence all your SEO efforts should be directed toward this platform.

2. Build trust and credibility

Entrepreneurs who are new to the start-up environment often find their and their company’s credibility under fire from stakeholders, suppliers, and customers. Customers tend to trust companies that show up on the first page of Google’s search results, and SEO is essential to instill trust and credibility in your stakeholders.

3. Enhance user-experience

A significant aspect of your SEO efforts would include bettering your user experience, which would be great for your search rankings and your customers at the end of the day. Your website’s loading speed, user interface, navigation, and mobile-friendliness play a crucial role in determining its user experience, and SEO would require you to focus on all of this.

4. More engagement and conversions

Another aspect of your SEO efforts would be focusing on local SEO, which is crucial for small and medium-sized businesses. By optimizing your web pages for them to be found by the locals of a specific town or neighborhood, your website is likely to get highly targeted and relevant traffic. This would ultimately lead to increased engagement on your web pages and a higher percentage of conversions.

10 Best Practices for Entrepreneurs To Managing Their E-Commerce SEO

Given below is a breakdown of the all best practices for e-commerce SEO:

1. Performing an in-depth keyword analysis

An in-depth keyword analysis is likely to be the stepping stone for your e-commerce SEO efforts, and if done right, it will set the stage for all pertaining SEO-related actions. While you may think you know what your audience may be searching for and simply stimulate keywords based on your understanding, this approach is entirely wrong and will not help your business.

For instance, if your e-commerce store sells fresh banana bread, in your head, the apparent keywords to choose would be “banana bread” or “fresh banana bread.” However, a quick Google search for these terms would show you how links after links for recipes for banana bread show up instead of pages that sell banana bread. You should instead be focusing on terms like “buy banana bread,” “order banana bread,” and “banana bread delivery.”

2. Start your company’s blog

Blogging is likely to be an integral part of your content strategy already, and incorporating it with your SEO efforts is expected to bring you two-fold benefits. While it may take some time, a blog is the best way for you to improve your search engine rankings in the long run. You get to provide your target audience with relevant and helpful content to bring them to your website, but you also get to speak about your product and services nonchalantly.

You can create a blog within your e-commerce store, and depending on what you sell, start writing relevant blogs.

3. Improve and optimize product pages

The product pages on your websites should work as a combination of a dedicated and knowledgeable salesperson and a lighted storefront fused. Your online store is what your customers see before making a purchase which is why your product pages should be impeccably designed and formatted.

In addition to tons of product pictures from different angles and optimal lighting, your product pages should also feature in-depth content and information about the products. Optimizing your product pages ultimately contributes to your SEO ranking, as search engines take your customers’ user experience into account.

While creating product pages, avoid reusing the copy or content already available on the manufacturer’s website or your competitor’s pages.

While the product information and specifications will be standard, the product descriptions require your creative flair, and they should represent your e-commerce store. However, if you create and manufacture your products, be sure that the product copy is original.

4. Earn backlinks and focus on link building

Backlinks are essential for establishing your page and domain authority in front of Google.

A backlink is essentially when another website links to any of your web pages or blogs. If you receive backlinks from reputable websites, the search engine crawlers believe your website to be of high quality and substantially improve your search engine ranking. If Google thinks you are worthy of being referred to by reputable websites, your domain authority is established.

To establish backlinks, you can guest write on other websites, find broken links on other websites, and offer to fill in. You could also focus on writing unique content that reputed websites automatically want to link to.

Link building is an integral part of SEO, and you may not be able to give it your full attention on your own. You would have to speak with a links building agency to assist you with this step.

5. Work on your category pages

Many e-commerce stores make a mistake of not categorizing their products online and hence not paying attention to their category pages.

Category pages help your customers navigate your website and discover your store’s different products. Poorly built category pages damage your website’s user experience and contribute to a poor search engine ranking.

You can use this opportunity to create categories and broad product terms for your product offerings. This also helps you increase the time customers spend on your website and reduce bounce rates.

6. Incorporate tools into your SEO strategy

Your SEO strategy would be incomplete without using the right tools and software to further optimize it. It is good to use an image optimizer app that helps reduce the size of images on your web pages without compromising their quality and simultaneously improving website speed. 

Google Analytics is another great tool that you should be using with essentially a free SEO tool that helps track website traffic, gives customer insights, and checks your marketing ROI. By connecting your eCommerce store with Google Analytics, you would be able to get real-time updates.

Yet another tool you could use would be Answer The Public, an easy and free tool to use to find long-tail keyword phrases based on short keywords that you may enter.

Must read25+ Best Blogging Tools For Beginners (2022)

7. Pay attention to your URLs

While creating URLs, you should pay great attention to specific guidelines that will help you improve your search engine rankings. Your URLs should be easy to read and interpret because Google’s search engine crawlers read your URLs to understand the content better and reward you, and hence this step is essential.

Your URLs should speak of and represent the content in your web pages and shouldn’t be misleading in any way possible.

You should also use the main keywords relevant to your store in the website URLs. Keep in mind that shorter URLs are preferred over longer URLs, and your URLs should t exceed 60 characters.

8. Focus on technical SEO

Technical SEO is another aspect that Google considers while determining your search engine ranking. It essentially involves optimizing your website and its servers to help search engine crawlers “crawl” better. This consists of having a secure connection, SSL, a responsive web and mobile design, and a fast loading speed.

9. Use alt text for all images on your website

While a customer can see the high-quality product images you upload to your eCommerce store, a website crawler may not have the same ability. To rank higher on search engines, you should be using alt text with all your images to make them readable for search engine crawlers.

Alt-text is defined as a caption or short description of what your image is about or what it contains. The key here is to write a description in such a manner that even someone who cannot see it will be able to understand what the image contains simply by the description.

An example of this would be that if your website features a picture of a white model holding a red nail polish, the alt text should read “a Caucasian model with blonde hair tied back in a bun holding a bottle of red nail polish in her right hand looking straight ahead.”

10. Fix all broken links

Not only are broken links damage your search engine ranking since the crawlers fail to understand their nature, but they are also frustrating for your customers. URLs and links help Google understand your website structure, and a broken link simply destroys it.

You need to check your website to find any broken links regularly by using tools such as the Broken Link Checker to get regular updates and alerts.

Conclusion

Running an eCommerce store isn’t an easy task, and as an entrepreneur, you need all the help you can get. An essential part of running your e-commerce store would be ensuring its success, and you can do just that by focusing on your SEO efforts and providing a quality product. The tips mentioned above are likely to significantly improve your chances of a high search engine ranking and help your store reach your target audience.

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