Email marketing has been around for decades, and it is one of the oldest and most effective forms of digital marketing. This article will discuss email marketing and its benefits and how beginner bloggers can get started.
1. What Is Email Marketing?
There are different definitions of what email marketing is all about, but I will try to make mine simple for ease of understanding.
Email marketing is an act of sending out messages (promotional or informational) to a group of people (prospects or customers) via email software.
2. Four Types of Email
Going forward, email marketing campaigns can be subdivided into different types, and the four major types are;
Email newsletters are one of the most popular forms of email marketing, they help to build and strengthen the relationship between email marketers and their subscribers, as well as increase engagement and customer retention.
Newsletters can also be regarded as informational emails because email marketers often use newsletters to pass out information to their subscribers, including information about a new product launch, discount sale, or an update.
Promotional emails are an incredible way to drive sales and conversions, this type of email marketing is primarily used to entice and convince subscribers to buy a particular product or subscribe to a paid service.
Retention-based emails might not be as popular as the rest, but they are among the most essential types of email marketing.
With retention-based emails, you can request subscribers who haven’t engaged with any of your recent emails to provide feedback on how you can better serve them. It also serves as an effective line of communication between you and your subscribers.
Acquisition emails are pretty different from the rest, they help increase conversion and convert potential customers to regular buyers.
3. Requirements For Email Marketing
To do email marketing effectively, you need two essentials, and I will list them out below;
You need a list of email addresses(subscribers) to send emails to.
So having an email list is a necessity for email marketing, it is downright essential to have one.
An autoresponder is a piece of automated software that helps you send out emails to your email list. They usually come with page builders to help you build your squeeze or lead opt-in pages, email schedulers to help you schedule your campaigns. An analytics dashboard to help you understand your campaign metrics like open rate, click-through rate, unsubscribe rate e.t.c.
4. Email Marketing Tips For Beginners
As a beginner email marketer, there are certain things that you need to know that will help you succeed with email marketing, and they are;
Determine Your Audience
By knowing your audience, you will be able to craft relevant and engaging content that resonates.
Segment Your Email List
Email list segmentation is the act of breaking down an email list into smaller numbers, this helps to narrow your audience and send campaigns to a specific audience instead of mailing everyone on your list.
You can segment your list according to location, the device used, country e.t.c
Always Seek Permission
Before adding any contact to your email list, always seek their permission. Sending out unsolicited emails can land you in big trouble, as your subscribers can report or flag your mail as spam, and when they do, your email marketing service provider might kick you out and prevent you from using their platform.
To prevent this from happening, avoid sending out unsolicited emails, only send out emails to people who gave you their express permission to be added to your list.
Avoid Buying An Email List
As a newbie email marketer, you might be tempted to cut corners and just buy a ready-made email list instead of building your email list from scratch.
If you plan to do this, I will advise you not to because some of these email lists might contain dead email or spam traps that can harm your sending reputation and mark your emails as spam.
Just follow the process and build your list from scratch organically. This will help build trust between you and your subscribers and increase engagement and conversions.
Don’t Use Spam Words
Avoid spam trigger words to ensure your emails land directly in the subscriber inbox. when sending out an email campaign
And lastly, always clean your email list regularly to avoid having dead emails or non-existent emails in your inventory. You can do this with an email validator or email list cleaner tool.
5. Benefits Of Email Marketing
Email marketing has a lot of benefits, and when it comes to marketing your business and reaching out to customers, nothing beats the power of email marketing. To further buttress my point, I’ve listed out 8 excellent benefits of email marketing below, let’s check them out;
Builds Relationships, Loyalty & Trust
Email marketing is a fantastic way to build one-on-one relationships with current and prospective customers.
By creating well-structured and highly engaging newsletters and emails, your email list subscribers get to know, like, and trust you and your brand.
Furthermore, consumers tend to only buy from brands they trust. Your ability to build trust with your customers via email marketing will help your brand grow faster.
Promote Brand Awareness
Each email broadcast is sent out to consumers, it reinforces your brand’s awareness, services, and products.
This helps to keep your brand’s name on consumers’ minds when it’s time to make a purchase.
Personalization & Segmentation
Email marketing helps segment your list based on interest, demographics, region, sex, or past behavior. You can craft specific marketing messages that relate or appeal to each particular audience with these metrics.
This super-effective marketing strategy helps your marketing goals correspond correctly with each segment.
With personalization, you can address your customers by their first names. This helps to strengthen relationships and builds trust between you and your customers.
Connect With Your Mobile Audience
Since 2011, the percentage of email open rates from mobile devices has increased by more than 100%, this simply means that smartphones are here to stay, and a majority of your customers are probably carrying mobile devices around.
Smart marketers are taking advantage of this opportunity and are constantly looking for new ways to connect with their mobile audience. This is where email marketing comes in handy.
Compared to other marketing mediums, digital or otherwise, email marketing is very profitable, with a good ROI (Return On Investment). For every $1 spent on email marketing, the average return is $42. Remember that ROI is what keeps you in business, and no other direct marketing channels can give you the type of ROI that email marketing does.
Easy Of Use
An email marketing campaign is one of the easiest things to set up; all you need is to upload your list of subscribers to your email marketing software and send out campaigns.
If you are not tech-savvy, you can use pre-made email templates from your email service provider to send out campaigns regularly. If you prefer to stand out from the crowd and be unique, you can also have a custom email template designed for your brand.
Stay In Touch With Customers
According to statistics, an estimated 61 percent of consumers love receiving promotion-based emails every week, while 38 percent prefer receiving emails more frequently.
So as an email marketer, you shouldn’t fret or think that customers would freak out or get turned off if you send them regular emails. The truth is your customers love to hear from you, and you should always try to stay in touch with them via email marketing.
Measure & Track Performance
One unique feature distinguishing email marketing from other direct marketing channels is tracking and measuring performance.
For every email campaign sent out, reports and metrics are provided that show the CTR (click-through rate), bounce rates, open rates, unsubscribe rates, and conversion rates.
These metrics help you to understand what is working and what’s not. They will provide you with insights into areas that need improvement.
CONCLUSION – Email Marketing for Beginner Bloggers
There is MONEY in the list, and If you’ve been ignoring email marketing, then you’ve been leaving a lot of money on the table. It is a cost-effective way to drive blog traffic, promote your product and services, and stay in touch with your customers.
Would you like to get started with email marketing today? Feel free to leave a comment in the comment box below.