FAQ pages: The ONE Guide to Rule SEO’s

Wanna give your blog and your SEO a boost? Something straightforward to do, so easy in fact you’ll wonder why you haven’t thought of it before.


Great! Go on then, and learn now how to add FAQ pages to your site and why you should do it.

You’ll thank me later:)

What are FAQ Pages, and How Do They Help Your Site SEO Grow?

FAQ pages, as the name implies, are pages on your site dedicated to answering frequent questions people have about stuff in your niche.

For example, Mudassir is a pro blogger and his niche is blogging. So an FAQ page about blogging would be a great match for his blog.

How FAQ pages help?

They help the user by answering their questions, usually in a succinct format. And they help you in not one, but four different ways.

#1- FAQ Pages Make You Look Like an Expert

Answering loads of questions about X usually means that you know a lot about said topic. You’re an expert who shares your knowledge freely, with no strings attached.

And there is the no subtler and better way to market your expertise than through an awesome and helpful FAQ page.

#2- FAQ Pages Provide Featured Snippets and Voice Search Opportunities

I’m sure you’ve seen featured snippets before. They’re those grand boxes that sit perched at the top of the SERPS and give a succinct answer to the query.

Google likes to show them for question people type in a search and they adore pulling direct answers from, you guessed it, FAQ pages. 

So just having such a page on your site can significantly increase its chances of showing up as the featured answer.

And then there’s Voice.

Voice search is on the rise, albeit slowly and Google likes to have its assistant read out answers from FAQ pages.

Especially when the answers given are straight-to-the-point-no-fluff-value.

#3- Long Tail Keywords Galore

Long-tail keywords are always going to form the body of the entire keyword corpus your site ranks for (while head terms are the tail- how ironic!). 

And you can easily increase the number of long-tails your site ranks for by publishing FAQ pages on your blog, and by adding FAQ sections to your existing posts and articles.



Questions people ask in Google are both keywords and long tail. So one FAQ page that answers 30 questions will be indexed for at least 30 long-tail keywords, and since you’re presenting it all in a here’s-my-answer-to-your-question format, Google will see you as highly pertinent to the query.

#4- Internal Linking Opportunities

FAQ pages usually come after all other important content is published. This means it will be extremely easy to send keyword-rich internal anchors (plus to funnel some Page Rank) to many of the pages on your site, helping them rank better in Google.

How to Find Questions to Answer on Your FAQ Page?

Here are 3 simple, free, and effective ways:

#1- Use Google Suggest

Chose your main keyword, for example, “WordPress”

And then preface it with question words like:

  • what
  • who
  • when
  • does
  • which

And record all questions in a spreadsheet.

#2—Use ‘People Also Ask’

PAA are small rectangular boxes Google shows pretty much all the time, for most queries.

Here’ what they look like.

The benefit to searchers is that PAA can help them quickly get the answers they’re looking for, without leaving the SERPs. The benefit to you is two-fold.

First, they could be getting those answers from you.

Second– Google is handing over on a silver platter that its audience is interested in. 

And considering their audience are the folks you want to reach… You better start developing your users’ typical persona from those questions, and you better start working on those FAQ pages pronto, and the first step is to record the questions PAA gives you in a nice little spreadsheet.

#3- Use Answer the Public

This great tool is question extractor par excellence. Simply pop your target keyword and watch it do its magic.

How to get FAQ Pages on Your Site (2 Ways)

There are two simple ways to get FAQ pages rocking on your site. The first is a simple manual approach; the second is a, still simple, plugin approach.

#1- Manually

This is very simple and no different than writing a usual blog post. Simply get the questions you need and wrap them up in H tags, then shoot the answer right below. Rinse and repeat till you’ve exhausted the questions you wanted to answer,

Like this:

#2- With a Plugin

In my opinion, simple is best and there’ no simpler than with the Arconix FAQ plugin. So go and install this free plugin.

Then in your WP dashboard on the left, there will be a new FAQ page tab. Click and go “New FAQ”

Then just fill in the title and content as with a normal post.

Finally, on the right sidebar in your editor, there are some FAQ specific options

Take a look at the image:

And here’s what they mean

  • Enable a “Return to Top” link at the bottom of this FAQ– NO, because most FAQ pages are not that long.
  • Load this FAQ in the open state? Yes (better for SEO)
  • FAQ Shortcode- (you’ll need this to copy later)

And when you want to publish an FAQ page, you simply paste the shortcodes in the sequence you want them.

Like this:

And here’s how it looks like

When to Use Each?

Use the manual approach when creating full-blown FAQ pages. It’s because they’re better for SEO (more on that below).

Use the Arconix plugin and hide the answer behind accordions when they’re part of a larger article.

For example, my Wealthy Affiliate review (https://nikolaroza.com/wealthy-affiliate-review-scam-or-worth-it/) currently stands at massive 5,000 words of content, but it used to be 9,000 words because I had a large FAQ section attached to it at the bottom.

Honestly- way TOO MUCH content.

It was so large that it was impossible to read. So I had two options,

  • hide the faqs behind accordions (bad for SEO);
  • or create a new FAQ page.

I chose the latter (here’s the result of it https://nikolaroza.com/wealthy-affiliate-wiki-faq/) simply because I could use it with a new article on my tiny site (more articles boost site topical authority and relevance), But the former option would’ve been fine too.

2 Problems With Arconix and Other FAQ Pages

#1- Hidden Content

As you can see in the image above, Arconix gives you the option to hide your content behind pretty-looking accordions, so that the content shows only when your readers click on it.

This is great for UX but bad for SEO.


Because hidden content doesn’t rank as well in Google.

So, what to do? Well, hiding FAQ’s behind accordions is sometimes a necessary evil If your page is already humongous, as adding more content is going to repel even the most stubborn of readers.

So, in that case, don’t risk it- but hide the content.

It will still be indexed and it can rank high in Google, even though it’ll probably take a bit longer.

#2- Duplicate Content

I don’t know if this is the case with all FAQ plugins, but it certainly is with Arconix. So, when you create your FAQ Page you have to do each question individually, and you “make” an FAQ page when you combine those shortcodes and paste them one after the other (like you saw in the image above)

The problem is that when Google comes by to index, it will index each FAQ as an individual page which will create a bunch of low-quality, thin-content pages on your site.

What’s more, those pages will be 100% duplicate content as Google will consider the source canonical (source page is your FAQ page)

Fortunately, it’s very simple to avoid this potential mess and it’s with some help of a trusty redirection plugin called “Redirection“. No surprise there, right?

Go and install this plugin.

Then open it- it’s on your left sidebar under the “Tools” tab. Now click “add new” and add your FAQ redirect.

Note: it is crucial to do this right away because you want to redirect these pages before they get indexed in Google. So don’t do fetch as Google until you’ve redirected those FAQ’s

That way it’s no harm done.

Bonus Tip- Use FAQ Schema

Google recently adopted a new FAQ schema type so you can see them pop up directly in the SERPs like this:

These are great for taking over more SERP real estate because suddenly all someone can see is your result laid out across the SERP property.

So here’s how to get FAQ schema for your site.

You have to… read this guide. Seriously  I wanted to write a mini-tutorial here but realized it would probably look too technical to most. It’s because there’s a lot of talk about code, post/page id; Google tag manager, theme editor…

It’s just about enough to scare anyone. And it shouldn’t be so because the process takes about 5 minutes and is very easy to do.

In that guide, I mentioned there’s also a video I wanted to embed here but for some reason is not listed on YouTube.

So I couldn’t!


Have these FAQ bad boys on your site.

  • Have separate pages answering all the burning questions your audience has.
  • Have smaller FAQ sections attached to your important posts and pages.

Use the awesome SEO power answering questions gives you.

Or just don’t; and let others slide in ahead of you, leaving you in the SERP’s digital dust… forever.

Uff… I’m being overly dramatic.

Or am I?

Thank you for reading, shoot me a comment below, and don’t forget to share this post on your way out.

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  1. Amit Garg says:

    Hi Nikola

    Indeed a useful post.
    Even Google started showing FAQs in search results.
    But to do so one needs to implement the FAQ schema and you have linked a post for the same as well.

    Amit Garg

  2. Chayan Chakrabarti says:

    Hi Nikola,
    Amazing guide budddy. You have covered everything related to faq schema. And thanks for the mention bro.

    1. Nikola Roza says:

      No problem Chayan, you and your awesome blog deserve it!

    2. Lisa Sicard says:

      Thank you Nikola for the reminder for me to set one of these up soon! I have heard they are good for SEO and for your readers. I really have to carefully plan out the page. I will keep this guide to do mine 🙂 Have a great day!

  3. Hey Nikola,

    Well written buddy. I use ultimate blocks to FAQs. It seems better and easy to add FAQs using Ultimate Blocks

  4. Moss Clement says:

    Interesting read, Nikola. FAQ pages are a gold mine in content marketing. They drive traffic and keep visitors longer on your page, helping you reduce bounce rate. But the trick is that you must create a FAQ page that houses the most relevant questions your marketing persona is frequently asking. Nonetheless, I do not currently have one on.my blog, but I’m considering create a FAQ page, and when I’m ready I refer to the options you have here.
    Thank you for sharing!

    1. Nikola Roza says:

      FAQ page on Moss Media can only help you Moss.
      You can talk about freelance writing and creat an FAQ about that.

  5. This is a very important topic in SEO. Adding FAQs are very important and also add a lot of value to your content also. Thanks for educating people by writing amazing content all the time.

  6. Lawal Rahman says:

    FAQ page is not new but becoming a trend in 2020. If you are looking for ways to rank in postion 0 on Google, make it a practice to add FAQ schema to your important pages. I use it and it has a great impact on my rankings. Thank you for sharing this post. I discovered more other ways adding FAQ could be easier.

  7. Matte Lipstick says:

    This is a very important topic in SEO. Adding FAQs are very important and also add a lot of value to your content also.