Wondering how to start a blog in India?
Setting up your own blog is much easier than you think. As the digital era booms in India, more and more people want to get online to make money and build a presence.
Why not start a blog?
Before we learn how to start a blog in India, let’s look at some of the common doubts you may have about starting a blogging career.
Do I need technical skills to start and manage a blog?
You don’t need to have the tech knowledge to develop a successful blog in India. But having it can be an advantage to avoid paying freelancers for blog design, optimize your blog, and cover aspects than can help grow your blog. As you punch the way to blog, you will acquire skills that can help you stand out from the competition.
Can I create a blog for free?
Yes, you can, but there is a catch. Free blogging platforms hold a lot of crucial features back. They do not give you complete control over any of your blog aspects.
Investing in a self-hosted blog service is essential if you’re serious about making money off your blog. You will sound professional, authoritative, and credible this way once you start publishing content.
How much does it cost to start a blog in India?
With Namecheap, you can spend between Rs.100 and Rs.200 per month getting your blog set up.
How can I make money blogging in India?
There are many ways to make money out of a blog. Some popular methods are affiliate marketing, sponsored content, offering services, selling digital products like eBooks and courses, running ads, etc.
How long does it take for a beginner blogger to start making money?
I don’t promise a time frame as the success rate depends on the effort levels. However, I see most beginners pick up the momentum within one to two years.
How much does a beginner blogger earn in India?
A beginner blogger in India will earn between Rs.8000 and Rs.20,000. These numbers can grow and are highly influenced by blog authority, relevant blog traffic, and engagement factors.
So a blogger must continue finding ways to be creative and offer value to their audience to secure their trust and eventually grow income.
Let’s dive into the actual topic.
- How to start a blog in India (A beginners guide)
- Step 1: Find a right blog niche
- Step 2: Choose a blogging platform
- 3. Select a domain name
- Step 4: Create your web hosting account
- Why is Namecheap my #1 recommendation for someone who wants to start a blog in India?
- Step 5: Install WordPress on your blog
- Step 6: Design your WordPress blog
- Step 7: Write and publish the first blog post
How to start a blog in India (A beginners guide)
Step 1: Find a right blog niche
A blog niche is a focused area of a broader market your blog serves precisely. To put it simply, a niche is a sub-area of a large market.
For example, take a broader industry like Personal Development in which Happiness, Personal Brand Building, Religious & Spirituality, Leadership, Career Development, etc., can be the niches.
You can even narrow down these niches to blog for a specific range of audiences, avoiding burnout. You can enhance your blog categories and serve broader audience groups as you achieve considerable heights.
How to find a profitable blog niche in 3 easy steps?
1. List your passion and skills
A jumping-off point for finding a blog niche is listing your skills and passions that you’re good at and enjoy doing them. There are two good reasons for this:
The first reason to start with the area you’re passionate about is that building a lucrative blog business takes time and energy. Before making the rupee, you will need to invest effort into setting up your blog, content marketing, SEO, blog promotion, driving web traffic, etc. This chore is best done as the chore of love. If not, you will soon give up.
The second reason to start with things that you’re good at is that the audience must feel that you’re authentic. You can’t fake it by putting scraped or lousy content after referring to a couple of competitors; people know their stuff. It probably won’t pay off if you don’t have decent knowledge or the zeal to master your niche. A greater understanding of your target group and their needs and your niche expertise helps your brand message resonate with prospects and sets you unique in the market.
2. Identify Content gaps to fill
You need to know your target group’s problems and develop ideas to fix them. As a blogger, you will be more successful the better you become at helping people.
Think like a reader and note down what you wish existed that doesn’t.
Competition is good; look at them and understand their pros and cons to surpass them by filling gaps with your talent.
3. Assess niche potential
You need to be sure your niche is broader enough to be feasible but not so extensive it’s non-feasible to aim. There are many ways you can inspect to find out whether a niche is viable. Three significant ways are:
a) Keyword Research
Use keyword research tools like SEMrush, plug in the keyword related to your niche and see the monthly searches people make, which helps identify if the niche has a market. SEMrush even measures the competitive angle for niche keywords with K.D. (Keyword Difficulty) metric, ranging from 0 to 100%. The higher the percentage is, the more difficult the competition will be to rank for that term. Focusing on low K.D. Keywords give you an excellent chance to rank top on Google as a newbie.
b) Look at the trends
You need to peek at what’s going on in your niche, importantly, what people are conversing about. Google Trends is a great free tool for understanding the popularity of your niche keywords.
Unlike SEMrush, it doesn’t show you the exact monthly searches. Instead, it maps search terms’ popularity trends graphically. For example, see how the popularity of the terms’ cricket in India’ and ‘football in India’ varied over the year.
c) Competitor research
The final step in evaluating your niche is competitor analysis, monetizing their blogs.
- Is it through affiliate marketing? If yes, what is the range of products you can promote? Can you incorporate those into your content?
- Is it through digital products? Are audiences purchasing eBooks, courses, webinars, and consultation services?
- Is it through advertising? If yes, what’s the revenue model? How much a blogger makes with a certain amount of traffic?
Pro tip: The best blog niche can somewhere be spotted at the point where your passion, audience needs, and market potential aligns. So take your time getting to that.
Recommended Reading: 15 Best and Profitable Blog Niches in India
Step 2: Choose a blogging platform
For publishing content and blogging, you need a platform. I recommend WordPress.org because for the following reasons:
- Set up the blog with no coding knowledge.
- Over 58,000+ themes and plugins to work with.
- Create content easily and manage it.
- Design or add the new functionality as you want.
- Control over your blog; design, content creation, and scaling to monetization.
- Seamless integration with page builders and tools to make your blog more appealing.
- A massive community for discussing possibilities with and helping each other.
So for someone new to wants to start a blog in India, WordPress.org is the right choice.
Recommended Reading: 7 of the Best Blogging Platforms in India
3. Select a domain name
A domain name is your blog’s address by which you will be identified on the Internet.
For example, My blog address is www.bloggingexplained.com. My friend Nikola Roza uses his full name as a domain URL for his blog, and some bloggers get creative with their domain name, like inspiretothrive.com, agirlinprogress.com, etc.
In any case, it’s easy to register and manage your domain name with Namecheap. Plus, you will get your new domain free for one year with a specific Webhosting plan you opt for.
A professional, easy-to-read, and brandable domain name helps you stand out in the crowd and improves your online presence.
Consider the following tips to get a great domain name for your blog:
- Avoid numbers, hyphens, and symbols that make it harder to say and remember.
- Be intuitive; find a domain name that clearly conveys your blog business.
- Try to secure a top-level TLD, like .com, to sound more legitimate and authoritative. If you’re planning to grow a local blog business, country-specific TLD works great. For instance, .in for India.
- Use dictionaries like WordPlays and Thesaurus to collect synonyms and catchy words from your niche, unleashing creativity.
Step 4: Create your web hosting account
Since you’re just getting started, understanding and exploring the web hosting choices can be overwhelming. To help you, I recommend beginner-friendly hosting, secured, affordable, and offers good customer support to sky-kick your blogging journey.
The name is Namecheap.
Why is Namecheap my #1 recommendation for someone who wants to start a blog in India?
- Affordable, even for new bloggers.
- Free domain name for the first 12 months, saving Rs.1000-1500.
- Free SSL certificate (HTTPS) is one of Google’s ranking factors.
- Easy setup wizard to onboard you with a brand new blog in just a few minutes.
- Help 24/7 via chat, phone, or email.
- 30-day money-back policy.
Step 5: Install WordPress on your blog
Follow this video tutorial that walks through the process of setting up your new blog in India using Namecheap step-by-step:
Post payment, Namecheap should send you an email with new hosting credentials and setup instructions. Follow the instructions link, and you will be ready with a new website/blog in a few minutes.
When the installation is complete, you can use the admin URL to log in to your WordPress dashboard. It usually looks like https://yourdomain.com/wp-admin.
Step 6: Design your WordPress blog
After running through the WordPress setup wizard from Namecheap’s Cpanel, you will get to see your new WordPress dashboard like this:
a) Five Initial essential WordPress settings to do
The following settings are pretty simple and can be done in 15-20 minutes, so don’t get cold feet.
#1. Reset your admin password
Weak and default passwords can make your blog vulnerable. So create a hard-to-crack password and lock it safe.
By accessing your profile from the dashboard’s top-right area, you can do that. And then, scroll down to the Account Management section, as shown in the image below.
#2. Configure general settings
You will need to navigate to Settings –> General to do so.
- Site title: Change the default site title from “My WordPress Site” to your blog name.
- Tagline: By default, it is “Just Another WordPress Website.” It should be such that it resembles your blog.
- Membership: Uncheck to avoid spammers.
- New user default role: Subscriber.
- Timezone: Set it up as per your regional time.
#3. Delete default (dummy content)
A “hello world” dummy content will be created on your page and post sections by default upon WordPress installation. It may look as shown in the image below:
Although it does not harm you, delete it to make your blog more professional.
#4. Change your permalink structure
Permalink refers to the default URL structure of the blog posts you publish. In WordPress, by default, it is www.yoursitename.com/?p=123 which is not communicative.
To make it right, visit settings–>permalinks, select “post name” structure and save it.
#5. Moderate comments
Don’t allow spammers to enter your blog with junk comments. You must approve the comments before they go live on your blog. Here’s how you set such moderation:
Visit settings–>discussion–> Tick comment must be manually approved option and save.
b) WordPress pages and posts
You need to create essential pages like ‘Home,’ ‘About,’ and ‘Contact.’
To start adding a new page to your WordPress website, click Add New page under Pages.
You will see the WordPress editor with blocks. Each block has its own set of controls like adding a new paragraph/heading/visual/bullet list/quote/table/colors/downloadable file/button, etc., and can be accessed with the ‘+’ icon.
Next, add the page title content, set the custom permalink for the page, upload a featured image that resembles your page, and preview the page to check if everything seems fine. If yes, hit the publish button.
Once you have published the page, you will see an acknowledgment that the new page is live and ready to view.
The exact process works for posts as well.
You can edit and update options whenever you want to modify page/post information.
c) WordPress plugins
A WordPress plugin is like a tool that helps you customize and improve your website functionality without sinking your teeth into coding.
WordPress store has thousands of free and paid plugins available in various categories such as security, design, SEO, social media sharing, backups, etc. Depending on your website design and functionality needs, you can opt for the plugins.
I recommend reading and following the 16 Best WordPress Plugins for New Bloggers guide I curated to avoid complications and have a smooth setup.
d) Installing a WordPress theme
Installing a theme is one of the final steps in setting up your new WordPress blog. You can install one from your WordPress directory under the ‘Appearance-> Themes’ section or upload it after getting it from 3rd party theme creators.
Every theme you access from the WordPress depository is either free or freemium. Use the theme search bar if you know any name or browse by applying a feature filter to narrow down a specific range of themes.
Here are my two top favorites:
On the other hand, we have got page builders like Elementor and their addons in the form of plugins; they take your design to a whole new level. Once you install them, you can access pre templates and blocks to build your site better.
After browsing and selecting your theme, press the ‘Install’ and ‘Activate’ buttons.
Next, go to your WordPress dashboard ->Appearance ->Customizer, where you can tweak the blog’s layout.
You can navigate through various settings in the left-side customizer and preview the site on the right side before making it live. You can add/modify the header menu, footer menu, blog layout, colors, typography, etc.
Depending on the version (free or paid), you get access to features.
Step 7: Write and publish the first blog post
If you’ve started a personal blog, in your first blog post, you can introduce yourself, share your experiences, what motivated you to create a blog, your blogging goals, etc. Go beyond the story you put on your ‘About’ page. It helps your target audience to get to know you better and connect.
You better be buckled up from day one if you’ve started a niche blog. Think of a core topic from your niche you’re good at already. As you publish more blog articles, you can easily organize them into multiple categories to make your users navigate efficiently.
Remember, your first blog post is essential, but that’s not all it. Don’t aim for perfection; it will only make you stressed. Instead, start, and thrive on being better.
Here are some ways to find inspiration to write your first blog post:
- Know your audience well so you can write a pillar blog post that resonates with them.
- Explore competition.
- SEMrush tool makes it easy to identify content ideas for your new blog.
- Signup for Quora to understand what people are looking for in your niche.
Content creation tips
With around 8 million blog posts published on the Internet, it’s hard to stand out with mediocre content. So take your time and ensure quality with proper content marketing strategy and consistency.
When I say quality blog content, here are some of its qualities:
- Leverage SEO
- Target a single purpose
- Speaks to your target group
- and brims with your personality
If you ever need help in content creation for your blog, please consider hiring me as – Blog content writer in India. My rates are affordable, and I can make a significant difference to your blog.
However, like most beginners, if you feel creating better content is not your piece of cake, the following is my advice before you leave.
Keep practicing writing and reading every day. Befriend English writers and bloggers throughout so you can improve your English skills. Turn on the T.V, and watch English Sitcoms with/without subtitles to improve your English vocabulary, and I feel there’s no better way than it.
Note: You can also use an A.I. writing tool like JasperAI to help you produce 100% grammar-correct content. However, you need to input the basic content flow to yield the A.I. result.