The game of freelancing is something that everybody struggles with. Making a life as a freelancer is, for many people, doing what you love. But it’s not just about this component. You need to be on the lookout for opportunities to improve your career and just skills. As a blogger, there will be an abundance of guest blogging opportunities that you know could open doors. But this is one aspect of a bigger entity. Being an effective freelancer is about operating with the right mindset.
It’s not just about one career path
It’s important to remember this. When you are freelancing, you may feel that you just need to stick to one area. The reality is that there will be times when you are not able to do what you really want. But this is where you can start to diversify your efforts. For example, there is absolutely nothing wrong with being a freelance driver while also being a freelance blogger! With websites like Shiply, you have the opportunity to bid for shipping jobs. And this works in the same way that an eBay auction works as well as other freelance websites. If you get into the habit of bidding for freelance jobs every morning when you wake up, this gives you the motivation to get up, while also ensuring that you are diversifying your career path.
Focus on the soft skills
We have relied on email and LinkedIn to get us most of our work. The difference between you and someone else vying for the same job all boils down to personality. If you are looking to make a big difference in how you work and get jobs, you’ve got to fine-tune your communication. Understanding clients’ needs are pivotal in the freelance world. When you are sending emails out to clients asking for work, you should consider following it up with a phone call. The great thing is that there are many ways for you to practice your soft skills. You can take a look at this quiz to see how strong your soft skills really are.
Marketing your brand
You should also think about how you promote your skills and abilities. One of the biggest mistakes people make as a freelancer is they don’t consider themselves as a commodity. If you are looking to beat the competition, you’ve got to learn how to promote yourself effectively. The importance of crafting that elevator pitch is something that you need to have at the back of your mind, should you be in that position. Promoting yourself is about networking, which is where your soft skills will come in handy, but also realising that you are marketing yourself as well as your work. This requires an inherent understanding of who you are. And this is where we can fall down because we ended up hiding behind emails. In order to win the freelancing game, promoting yourself is about being the person you are.
The importance of being an effective freelancer is not just about motivating yourself at home, but it’s about realizing that every moment counts.