Have you thought about how much time you are managing your social media today? I have noticed a big increase in time with the “stories “feature growing on Instagram to Facebook and now over on LinkedIn. This creates a lot more work for social media managers today. Of course, I use tools like Canva and Agorapulse to help with creating and scheduling the content, but it still takes more time than it did, say 2 years ago.
Another factor is the video increase. Adding video to all the social networks out there today is another big-time factor. Video increases your engagement and views. All the major social networks love having videos to share.
How Much Time Are People Spending on Social Media in 2020?
There have been increases in time spent on social media in 2020 due to the coronavirus. There are 3.81 billion social media users today worldwide with an average of 8 accounts! Each user spends an average of 2.5 hours per day using social media. (Omnicore Agency stats, 2020) That time on social media is 17.5 hours per week, 910 hours per year. That is over one month per year time being spent on social media! No wonder so many businesses are trying to get in front of all these eyeballs today!
Have you calculated how much time you are spending on social media recently?
So, How Can You Save Yourself Time Managing Social Media?
Well, one thing is that you can post less often with more quality content. That has been a big factor over on Facebook. You do not have to post as often for pages there. The same can be said for Instagram but stories for Instagram are encouraged to be shared multiple times daily to have an impact on that busy social networks.
Of course, you can also use social media ads. I’ve always said, it’s either time or money you have to spend. Pick your preference. You can always make more money, but you cannot make up more time! Just remember that one tidbit.
The other thing you can do is to use social media management tools to save time. I love using Canva to help create content. For example, you can create Instagram Reels using Canva instead of videoing yourself. Many people are shy to do their own videos, so this is a huge boost. If you manage just one social media account, you can use Canva to share and schedule with.
But if you are managing multi-social media accounts for clients Agorapulse is the tool you need. You can respond to all comments and shares on social networks except for LinkedIn and Pinterest.
You can schedule away for extended times and listen to what others are saying about your brand. I love the time I have been able to save! Not only that I have team members that can work with me on it and do the same. The other feature I love is the reporting I can share to clients that takes just a few minutes to activate.
Clients want to know about the results! And if you are doing social media just for yourself or your business you would want to know the stats too! These reports also show you when your fans are online and the best times and days to post in the future.
How to Avoid Burnout on Social Media
- Give yourself time away from your screens! It is really that simple!
- Move your phone away from you for short period throughout the day
- Turn of the phone at night or when you are sleeping
- Hire help! Find freelancers that can help you out month to month.
- Avoid those who are negative on your social media channels. Stop following or mute them for 30 days, etc.
- Get outdoors and take in some fresh air.
- Take 1-2 days off per week if you can. I could not do this my first year but in the 2nd year I take off at least 1 day per week and sometimes 2!
Will Time Spent on Social Media Increase in 2021?
There could come a time where this TIME will peak. 2020 has been a rocky and negative year on social media for many and they may turn away from their screens and avoid all the drama being played out today.
Recently, the Parler app became the most downloaded app in the world over the weekend when users from other sites were tired of censorship.
Will these same users stay off of Twitter and Facebook? Or will they just be adding another network to their social media collection? We’d love to know your thoughts below in the comments.