Brevity is a virtue. It’s true for tweets, it’s true for sales copy, and it’s true for blog posts.
Trying to fill up space with excess verbiage dilutes the impact of your writing. It’s hard to convey a meaning when you’re forced to use longer words or more sentences than you need.
The best way to optimize the content on your blog is to focus on the most crucial information first, then build around that core message.
If you spend too much time chasing tangents or over-explaining things, you’ll end up with a blog post twice as long as it needs to be to get its point across.
If readers get bored, they’ll leave before they’ve learned what they came for. That’s why brevity is so important.
You want people to start reading your post and finish it without stopping to take a break.
8+ Ways to Avoid Wordiness to optimize the blog post
Wordiness can really kill a blog post.
It makes it disjointed and jumbled, preventing your readers from getting the actual message. The good news is that making a point more concise and clear is easier than most people think.
Here are ways to do just that:
Write short sentences.
The best way to prevent wordiness is by writing short sentences. You can always combine your short sentences later if you want. Get rid of unnecessary words and phrases. There are lots of words and phrases that we say all the time but don’t actually need in our writing, e.g., “in order to,” “in my opinion,” “due to the fact that,” etc. Make every word count.
Don’t use weak verbs like “to be?” Instead of saying, “I am going to write a blog post,” say, “I will write a blog post.” This way, you’ll get more meaning into fewer words. Use contractions instead of entire words or phrases, e.g., instead of saying “do not” and “cannot,” just say “don’t” and “can’t.” Avoid adverbs unless they add something important to your sentence.
Use a word counter to keep track.
Sometimes you can’t even realize that you have gone so far while discussing the given topic.
You just keep on writing until the article gets spread to several pages. To keep things in control, using a word counter online can help.
It lets you know how many times you have used certain words.
Not just that, but the tool also lets you know about the grammatical mistakes in your write-up.
It means an online word counter can help you master your writing skills.
Use transition words and phrases.
A great way to show what you’re writing about is by using words such as “first,” “second,” “next” or “finally.”
These words and phrases help the reader understand what you’re talking about and how each point in the post relates to the other.
One of the biggest mistakes many writers make unknowingly is not using transition words appropriately.
As a result, their writing feels jumbled. If you do not want your write-up to appear wordy, use transition words and phrases where it makes sense.
Some things are only worth saying once, especially if it’s in the same paragraph or section of your post.
If you have a sentence that includes an idea twice, pick one and delete the other.
The best way to do this is to use synonyms or find another way to say something so it flows better with the rest of your content.
Avoid negative emotions.
No one wants to read a blog post that makes them feel bad, but often this happens when people use words like “don’t” or “can’t.”
Instead of saying don’t do something, say what they should be doing rather, so it’s more. Reflect on positive things, so your article sounds engaging and optimistic.
People are not likely to pay attention to your text if it’s based on pessimism.
Use simple words
Don’t use four-letter words when three-letter words will do. The most common four-letter “big” words are: that, very, just, and like.
These are all filler words that can be eliminated with little thought. Don’t say: “She was very angry,” when you can say: “She was mad.”
This is how you can add simplicity and avoid wordiness in your article.
Be concise and specific.
Vagueness is a common reason for wordiness. If you can say something in fewer words, do it. Don’t say: “The weather was very good,” when you can say: “The weather was great.”
There should be endless possibilities to make your writing concise. You just have to think a second and imagine how the same thing can be said in short sentences.
Use active voice
Use the active voice to keep your writing clear and concise; use the passive voice only when you want to emphasize the receiver of an action.
Instead of saying: “The car was hit by the truck,” try: “The truck hit the car.”
Passive voice is a great way to make your writing clear and brief. You can add diversity to your writing by following the active sentences.
Say what you mean
Don’t worry about sounding formal or academic or whatever. Just say what you mean.
You don’t have to sound like a dictionary or a textbook, primarily if your audience isn’t composed of English majors or other writers.
Don’t feel pressured to write in a way that doesn’t come naturally to you.
Writing a blog post is easy when you have the right words to share with your peers. But sometimes, something that seems perfect on paper isn’t the right choice to share with your audience.
Extra tips to avoid wordiness
If you find yourself writing too much, try these additional tips for wordiness prevention:
- Cut unnecessary nouns and adjectives
- Omit needless words
- Don’t use clichés
- Avoid denials
- Combine sentences for clarity and brevity
- Reduce wordy phrases to single words
- Avoid redundant expressions
- Eliminate jargon and buzzwords
Wordiness is a common problem for many bloggers. It’s easy to get carried away when you write blog posts.
You will write more than is necessary and lose your reader’s attention.
The longer your sentences, the more likely your readers will lose track of what you’re saying. They may skip over sentences or give up on the post altogether.
Voiding verbosity and extra details can help make your writing compelling and engaging.