I know you may have heard this one before. But today, it is truer than ever before! With the latest Tik-Tok controversy and other social media censorship happening today, it is important to have your own blog. It is where you can rule what is said or not.
Now, you may have been suspended from Twitter or shadowbanned from Instagram. You wonder, what did I do? I know, I have been there before with Twitter. Sometimes you just get caught up in the Twitter bots, or someone tries to destroy your social media presence.
Yes, it can happen to anyone today.
Six ways blogging can help your small business grow
Blog Is Like Your Own Home
Yes, a blog is like a home base online for your business. Your blog is where you set the rules and where you allow visitors in or not.
You can accept comments on your blog or shut them off if you do not have the time to engage with your readers. The choice is yours.
Blogging Is Marketing Tool
However, many people don’t think of blogging as a marketing tool. I meet with many clients who will not budget for blogging or understand why they need one.
Blogging is a fabulous way to get your message out online. When you do this with a little SEO in mind and a budget for promotion, it can work well.
You don’t have to rely just on social media though social media does help spread your blogs message further out. When you do use social media for your blog be sure to use more than one platform.
Never rely just on one platform for you never know when it may disappear or charge for the usage. Twitter has been talking about charging for using it’s services in the future.
Targeting With Your Blog
By having a blog with a niche, you can really target a specific audience. You will of course, have to write for a particular person to accomplish this.
Experts always say it is better to write for one-person vis everyone. When you target everyone, you reach no one ironically.
If you target the right person from the beginning, you will end up with a fantastic niche. But that does not happen often.
People wander around with their blog (I’ve done it!) and then try to figure out who really is their target audience. A little research upfront will save you a lot of precious time for your blog.
Digital Marketing Is Getting Expensive
Have you done Google ads or Facebook ads lately? The marketing dollars really can add up quickly. Now, this is NOT saying blogging is totally free because that is false.
You will spend a lot of time on a blog post and time = money. And if you don’t have the time you may have to hire someone to help you write the blog posts.
But you have more control on how you market with your own blog too.
Blogging Gives You An Optimized Digital Footprint
Moreover, your blog is like a resume. It can leave your company a fantastic optimized digital footprint showcasing your company’s messages.
A blog is part of your website. The blog helps to optimize your website by always have updated content.
Google and the other search engines love fresh content. Not many people want to read old content unless it is history or really an evergreen topic.
Some businesses do not have a lot of evergreen content. Evergreen content depends on the niche of your business.
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A Blog Showcases Your Expertise In A Field
Having a blog for your business sets you up as an expert. You can visibly show your expertise in a blog by your writing, your infographics, videos, examples, and more.
Furthermore, you can receive input from customers and future customers with your blog. If you allow for blog commenting, you can learn a lot from your potential customers.
These comments will allow you to know what else they may need to know to make a purchase from you.
What Are You Waiting For?
If you are in business today, what are you waiting for to start your blog? 2021 is halfway already!