If you have a product or service that people care about, adding video content can increase your visibility, help you stand out from the crowd, and ultimately boost sales. Videos are more likely to be watched, shared, and liked than written content. It is an excellent way to create awareness and generate leads while you’re building your business – and they don’t take as much time or effort as you might think. 

Now more than ever, if you want to impress potential clients and customers, you need to be where they are — and that’s online. What better way to get into their heads than by creating user-generated video content? UGC increases your credibility in the eyes of potential buyers and gives them an insight into your business practices and goals. In fact, 60% of marketers believe that credibility and authenticity are essential for your brand.

If you want people to trust you, they must see you as an authority on your topic. And one of the ways you can accomplish this is by encouraging user-generated content (UGC) in which people talk about how much they love your products or services or how helpful your advice has been to them personally. In this article, we’ll look at why UGC builds trust and credibility and what you can do to encourage it from your customers and potential customers who use social media platforms like YouTube, Instagram, and Facebook.

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Videos Create Peer Pressure

In the age of social media, it can be tough to know what kind of content to post on your channel. One thing that will help you stand out from the rest is user-generated content- this is where the creator isn’t a professional filmmaker but a real person using their phone or camera to share their story with the world. 

Let’s look at an example to see how it works out in real life: For example, if someone posts a review about your product and follows up with footage of themselves trying it, people are more likely to believe it because they have seen it for themselves. It’s been said that a picture says a thousand words, which couldn’t be more true when talking about user-generated content. The more emotion and personal involvement in the footage, the better chances of people being moved and believing the message being shared. If you want to use user-generated content, one good place to start would be Instagram Live videos. They’re easy to set up and allow for engagement as people comment during the live broadcast.

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Videos Help You Make Better Personal Connection

People want to know that you stand by your words as a company or an individual. They want to know that you will be there for them when needed. And the best way to show that is by creating content on your own site, in your voice; you can also use an online video editor for the same purpose. When it comes to video content, user-generated video content can do just that. It creates a connection between you and the person watching your videos – and builds trustworthiness at the same time. 

Not only can you speak directly to your viewers and allow them to hear you, but also it gives them a more personal idea of who you are. It also allows for more informal speech, letting people see behind your mask and know that you’re just like everyone else.

Your audience will be able to connect with you on a much more intimate level, allowing for greater trust. On top of that, your video content can go viral. Videos have been known to take off on social media sites such as Facebook and Twitter, generating thousands upon thousands of views (and possibly new customers).

Videos Are More Accessible

Video is the perfect way to get your message out there. It’s powerful, shareable, and builds trust with your audience. The best part? Producing video content doesn’t have to be expensive. A smartphone camera can do just fine when you’re on a tight budget! 

  • It’s no longer unusual to tweet your feelings, post images on Instagram, share posts on Facebook, or pin something. Consumers have unlimited options for expressing themselves.
  • In today’s world, video content is more accessible than other forms, thanks to social media. Brands need to understand the potential of video content and utilize it properly to understand how it can be used for the growth of their business in the long run. Brands must understand that consumers want more from their brands than just products. They want transparency, honesty, engagement, and an authentic connection to help them remain engaged for a prolonged period.

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Videos Connect with Audiences on an Another Level via Storytelling

Videos have a unique way of making an authentic connection with consumers through emotional intelligence. The customers want a storyteller who has the same struggles but has found a way through it all. And if they happen to provide a solution, even better. People are looking for real stories – true inspiration – and user-generated video content provides precisely that.

Videos don’t only show the product; they show how that product makes someone feel. Furthermore, videos give viewers insight into an organization’s culture and values, which goes beyond anything you could convey in text alone.

Videos shared by users on social media are very likely to go viral, or the person broadcasting the video could gain a huge following that helps your business grow.UGC videos enhance the news by looking at them; they make viewers feel like they are experiencing something firsthand. You can also edit a video online and share it on your profile for better credibility.

Companies should take advantage of this new soapbox called user-generated video content to create a stronger connection with their customers by telling a story.

How to Improve Your Business Credibility with  User-Generated Video Content

User-generated video content is a great way to improve your business’s credibility. It shows that you are willing to listen and interact with customers.

Potential consumers are more likely to believe other people talking about your product:

People are more likely to trust you if they see that you’re not just talking to them, but you are actually listening and responding to their needs. When they share videos of themselves using your product or service on social media sites like Facebook, YouTube, or Instagram, it will help increase the awareness of your brand while simultaneously boosting confidence in the quality of what you offer.

When others talk about your product on social media, it creates hype:

When people feel confident about a company, they will be more willing to buy from them and recommend them to friends and family members. Even better, when someone shares a video of them interacting with your company online, you don’t require additional work! The person has already done the work for you. All you have to do is simply watch and comment on the video.

Take it further by interacting with people and answering their questions:

If they need assistance with your product, you can quickly point them in the right direction without spending time tracking down contact information or emailing. For example, if one of your customer’s uploaded a video showing how excited he was after he received his new order, all you have to do is reply and thank him for sharing his experience.

Conclusion

Encourage your customers to share their stories using user-generated video content. This will help you reach a wider audience and build trust in your brand. It’s also a great way to get feedback from your customers and improve on the products or services you offer. This is why more brands are turning to UGC videos to grow their business.

Regarding generating positive reviews for your company, user-generated content might be the answer! And if you don’t have time to produce these videos, plenty of companies specialize in this service.

Affiliate Disclosure: This blog contain affiliate links and I earn a commission if you buy through my referral links. Read the full disclosure.

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